Delhi, 11th December 2025: Premium Japanese lingerie brand, Wacoal, announces the launch of its newest store at DLF Mall of India, Noida, marking a significant expansion of its footprint in the Delhi-NCR region. Following strong performance at its existing Delhi stores, this new opening signifies Wacoal’s accelerated focus on North India, with more stores set to open across Delhi-NCR in the coming months.
The DLF Mall of India store reinforces Wacoal’s commitment to enhancing access to premium, well-fitted intimate wear for women in one of the country’s most fashion-forward and fast-growing markets. As Delhi continues to emerge as a leading retail and lifestyle hub driven by a young, diverse, and style-conscious consumer base, Wacoal’s deepening presence in the region is a strategic move that aligns with its nationwide growth ambitions.
“At Wacoal, we are dedicated to offering women exceptional fit, quality, and an elevated shopping experience,” said Ms. Pooja Merani, COO, Wacoal India. “With the launch of our store at DLF Mall of India, we are not only strengthening our presence in the Delhi-NCR region but also marking our entry into the city’s mall retail space. This expansion is an important step in bringing Wacoal’s distinct experience closer to our consumers.”
Mr. Hirokuni Nagamori, CEO, Wacoal India, added, “Our rapid growth in Delhi-NCR is driven by a strong and rising demand for premium, expertly crafted lingerie. The opening of our first mall store in Delhi at DLF Mall of India represents a significant milestone for Wacoal, reinforcing our commitment to the North India market. With several more stores in the pipeline for Delhi, we are accelerating our momentum and laying a solid foundation for Wacoal India’s long-term growth.”
Spanning 300 sq. ft., the DLF Mall of India store offers an immersive and intuitive shopping experience. With private fitting rooms, sleek interiors, and smart product zoning, the space is designed to simplify browsing and elevate the customer journey. Digital displays showcase the latest collections and visuals, weaving brand storytelling into the shopping environment. Trained fit experts further ensure that every woman finds her perfect size and preferred style with confidence.
The store features an extensive range of Wacoal’s signature offerings including – BASICS, newly launched Stellar Collection, Autumn/Winter 2025 (AW ’25) collection, bridal lingerie, fashion-forward seasonal collections, sleepwear, and loungewear.
Wacoal’s rapid expansion in Delhi is driven by the region’s increasing appetite for premium innerwear and a growing awareness of proper fit and quality. The brand’s strong performance across its NCR stores reflects rising consumer trust, repeat patronage, and a shift toward curated, comfort-first lingerie shopping key indicators supporting Wacoal’s broader India growth roadmap.
With 18 exclusive stores currently operational across India and several more in the pipeline especially in high-potential markets like Delhi, Wacoal continues to strengthen its omni-channel footprint, supported by its robust digital presence and multi-brand outlet partnerships.
As Wacoal accelerates its expansion in Delhi and beyond, the brand remains committed to delivering intimate wear that champions individuality, celebrates craftsmanship, and meets the evolving lifestyle needs of modern Indian women.
