Mumbai, 18 December, 2025: JioStar Entertainment’s The Collective, a conversation platform that brings together industry leaders shaping India’s advertising and entertainment landscape has released its latest episode. Moderated by journalist and producer Anuradha Sengupta, the episode brings together four globally recognised creative architects to discuss television’s enduring role in brand-building. Anchored in a deep-rooted creative legacy, the discussion highlights how television has remained the bedrock of successful brands – delivering tangible business outcomes and driving full-funnel impact.
The episode features KV Sridhar (Pops), Global Chief Creative Officer, Nihilent Limited & Hypercollective; Rahul Mathew, Chief Creative Officer, DDB Mudra Group; PG Aditya, Co-founder & Chief Creative Officer, Talented; and Josy Paul, Chairman & Chief Creative Officer, BBDO India. Led by Anuradha Sengupta, one of India’s most respected journalists and conversation architects, the episode captures how television has consistently built legacy brands, proving that even in a fragmented world, TV is the medium with the deepest impact and the strongest brand-building muscle.
The episode places television at the centre of the brand-building ecosystem, decoding how it continues to be the gold standard for reach, trust, and cultural impact. It highlights television’s unmatched ability to create nationwide moments that shape conversations and influence consumer behaviour through intentional, high-attention viewing—free from skips or clutter. By bringing households together, TV drives collective influence and delivers emotionally resonant storytelling that builds powerful, enduring brands. The speakers also highlight television’s role in driving the entire marketing funnel, from awareness to search, visits, and conversions, while strengthening long-term brand equity.
The Collective continues as an ongoing series that leads industry conversations by shaping perspectives, discussing trends, and setting a few along the way. Featuring influential voices and leaders from advertising and marketing, it sparks forward-looking discussions that challenge conventions and reimagine the role of advertising in entertainment – today and in the future.
