Mumbai, 29th: This New Year, Barbeque Nation, India’s pioneering casual dining brand, has unveiled its new film campaign, “Milne Ki Bhookh,” celebrating togetherness over food and shared dining experiences.
In a world where we are increasingly disconnected from friends and families, dining out remains one of the few rituals that still brings people together. Through this campaign, Barbeque Nation reinforces its role as a space that encourages people to step out, meet, and reconnect over food.
Speaking on the campaign, Nakul Gupta, CMO, Barbeque Nation, said, “Over the years, Barbeque Nation has been a place where people come together to celebrate moments big and small. As we enter the New Year, ‘Milne Ki Bhookh’ reflects a simple but meaningful truth, there is a growing hunger to meet, connect, and spend time together, and food has always been at the heart of that experience.”
The campaign, created by Makani Creatives, comprises a series of three films that showcase Barbeque Nation’s signature grills and desserts. Each film is designed to spark food cravings and encourage diners to explore the food.
Commenting on the campaign, Pavan Punjabi, Chief Integration Officer, Makani Creatives, said,
“We speak every day, message instantly, and stay in touch constantly yet meeting our loved ones often keeps getting pushed to another day. Barbeque Nation has always been about bringing people together over food. With Milne Ki Bhook, we’re gently nudging people to put the focus back on meeting in real life using food as the reason to come together, share a meal, a laugh, a memory, and make time for the ones that truly matter.”
The campaign will roll out over a two-month period starting December 25, beginning with the Grilled Prawns film and will be amplified through digital touchpoints, marking the New Year with a renewed focus on shared experiences and meaningful connections.
