Mumbai, January 22, 2026: Asian Paints, India’s leading paint and décor company, returns with the 9th season of its much-loved home décor and storytelling property, Asian Paints Where The Heart Is. Over the years, the series has become a cultural touchstone, celebrating homes that are deeply personal reflections of the people who inhabit them. Season 9 continues this legacy, bringing to life stories that go beyond walls and colours to uncover the emotions, memories and values that truly make a house a home.
This season opens the doors to five distinctive homes of some of India’s most admired personalities, Sonakshi Sinha and Zaheer Iqbal, Gautam Gambhir, Keerthy Suresh and Antony Thattil, Archana Puran Singh and Parmeet Sethi, and Aman and Priya Gupta. While each home is different in style, geography and personality, they are united by a shared sense of warmth, authenticity and emotional depth. Across the season, viewers witness how homes become living canvases, shaped by relationships, routines, memories and the everyday moments that make life meaningful.
Viewers step into spaces that feel deeply lived-in and personal, each shaped by the lives lived within them. Archana and Parmeet invite audiences into their Anglo-Spanish inspired home in Madh, that has grown gently over time, rooted in family, nature and shared memories. Keerthy and Antony’s vibrant Kochi apartment reflects her instinctive relationship with colour and emotion, layered with playful details and spaces designed for everyday joy. Sonakshi and Zaheer open the doors to their penthouse ‘Saada’, a home that holds many moods, from lively conversations in the sunken pit to quieter, memory-filled corners.
Gautam’s serene, light-filled home offers a striking contrast to his public persona, a space shaped by calm, discipline, and reflection, where a thoughtfully designed corner for cricket memorabilia becomes a tribute to legacy rather than achievement. Meanwhile, Aman and Priya’s Gurgaon home captures the rhythm of a modern family, designed for flexibility, creativity and quiet moments together, with open spaces where children run freely and conversations unfold naturally. Across all five homes, what emerges is not perfection, but personality; spaces shaped by love, lived-in moments, and the belief that a home should truly belongs to the people who live there.
The season also highlights how design today has moved beyond aesthetics into storytelling and how colour is a key form of personal expression. Across homes, colour, texture and décor become emotional tools rather than decorative choices. With Beautiful Homes Painting Services, Archana’s living room featuring a ‘Wall of Memories’ and Keerthy’s bedroom featuring traditional accents are redefined by an understated glow of Asian Paints Nilaya Arc pearlescent limestone finishes. Natasha Gambhir’s beloved matt white shade from Nilaya Arc brings together Gautam’s fond memories of cricket; and an inventive Royale Play wall-to-floor texture spreads across the floors of Sonakshi’s home to bring the outdoors inside and ground the space.
Season 9 reveals how colour has become one of the most personal languages of home. From nature-inspired palettes and layered textures to bold accents that express individuality, every choice reflects a personal journey. Design here becomes a medium for self-expression, comfort and emotional connection, rather than surface-level perfection.
A key new addition this season is the Asian Paints Where The Heart Is Lookbook — a curated design companion that decodes the colours, finishes, textures and mood stories seen across the homes featured in the show. Designed to bridge inspiration and action, the Lookbook allows viewers to explore the aesthetics more closely and apply them meaningfully within their own homes.
Speaking on the launch, Amit Syngle, MD & CEO, Asian Paints said “With the ninth season of Asian Paints Where The Heart Is, we are proud to continue a journey that Asian Paints has been committed to for decades, helping Indians see their homes not just as places they live in, but as personal reflections of who they are. With over 1 billion views & counting, Asian Paints Where the Heart Is continues to be India’s most loved & watched home décor shows. Over the years, this series has evolved into a meaningful platform through which we have guided consumers on colour, décor and design — simplifying choices, demystifying trends, and showing how thoughtful design decisions can elevate everyday living. As a brand that has long stood for colour and design authority, this responsibility lies at the heart of everything we do.
What makes Season 9 especially significant is the introduction of the Asian Paints Where The Heart Is Lookbook, a natural extension of this philosophy. It allows viewers to move from inspiration to action, helping them decode the palettes, materials and styles seen in the show and apply them meaningfully within their own homes. What makes it even more special is the diversity of homes and personalities featured spanning different professions, regions, life stages and design sensibilities, each offering a distinct point of view on what ‘home’ means to them. The regional & cultural diversity across homes makes the content engaging for viewers. Through this season, we continue to reaffirm our belief that beautiful homes are deeply personal, and Asian Paints stands committed to helping people build their dream homes.”
Consumers can explore the Lookbook on BeautifulHomes.com to discover the curated shades, finishes and décor styles featured in the show and draw inspiration for their own homes.
Sharing his perspective on the new season, Joshua Karthik, Co-Founder, Stories in Motion, said “For nearly a decade, Asian Paints Where The Heart Is has been about telling meaningful stories through the lens of homes, and it continues to feel deeply personal to us. Season 9 is about homes as emotional landscapes, with stories of families shaped by love, memories and new beginnings. Beyond design and décor, we focused on the quieter details: the colours people gravitate towards, the warmth they seek, the comfort they return to, and the personal touches that carry meaning. Each home this season reflects a way of life, a lived-in warmth and authenticity, and the distinct sensibilities of those who inhabit it, making the series feel more intimate, authentic and human than ever before.”
Viewers can watch the brand-new season on Asian Paints’ digital platforms as well as the leading OTT platform, Jiohotstar. Catch Season 9 on the following Asian Paints links:
Through every episode, Asian Paints Where The Heart Is continues to celebrate the belief that when design is led by emotion, a house naturally becomes a home.
