Kolkata, 23 January 2026: This Republic Day, Anmol Industries presents a gentle yet powerful reminder that patriotism isn’t only expressed through grand gestures but through the small, everyday choices that show respect for our country.
Under its ongoing #HarPalAnmol campaign, the brand’s latest film captures an intimate moment between a young boy and his uncle, where innocence becomes the strongest teacher. Through the eyes of a child, the film reinforces a simple truth: our country is our home, and a home deserves care, respect, and cleanliness.
Everyday Acts of Patriotism
Conceptualised and created by Meraqi Digital, the film unfolds through a warm, relatable interaction. As the strains of “Saare Jahan Se Achha” play softly in the background, a young boy gently questions his uncle’s casual act of littering. Without confrontation or instruction, his innocent words reframe the idea of civic responsibility, reminding him that just as we keep our homes clean, we must do the same for our nation.
The narrative relies on emotion rather than instruction, allowing the message to emerge naturally. The iconic patriotic song weaves through the film, amplifying its emotional resonance and reinforcing the idea that love for the country lies as much in responsibility as it does in pride.
Rooted in simplicity and honesty, the film reflects how meaningful change often begins at home and sometimes, with the youngest voice in the room.
Video Link: https://youtu.be/C1FeDdbUu7A?si=D1-EVRt8OFlypcpI
A Priceless Message of Responsibility
Speaking on the campaign, Aman Choudhary, Executive Director – Marketing & Innovation, Anmol Industries, shared: “This Republic Day, we wanted to move beyond symbolism and focus on behaviour. Cleanliness and civic sense are acts of respect towards the country. Through this film, we hope to spark change.”
Speaking about the campaign, Ankit Saraf & Snehja Sanganeria, Founder & Co-Founder at Meraqi Digital, said, “We felt a child’s perspective would make the message more honest and powerful. There’s no judgment, just a gentle reminder. When innocence speaks, it often says what we already know but choose to ignore.”
Nishkarsh Sachdeva, Creative Lead and Aastha Jhunjhunwala, Account Director, shared, “The idea was to let patriotism feel lived-in, not loud. ‘Saare Jahan Se Achha’ isn’t just a song here, it’s an emotion that quietly asks us to take responsibility for the place we call home.”
With this Republic Day film, Anmol Industries continues to champion stories that inspire reflection, responsibility, and positive action because when we care a little more, we create a nation where every moment truly becomes #HarPalAnmol.
