New Delhi, February 17, 2026: Uppal Brewers & Distillers (UBD), the spirits business arm of The Uppal Group, today announced the commencement of its dedicated bottling operations in Ponda, Goa. UBD’s investment in this new infrastructure signals the Company’s progress towards high-gear commercial production of the brand’s premium portfolio. Since debuting its flagship expression, Soorahi, in January 2025, followed by the launch of Madhvan last August, UBD has leveraged Goa’s progressive excise framework and reputation as a global spirits hub to anchor its next phase of industrial scale.
The Ponda facility, spanning 50,000 sq. ft. across a 2-acre site, will serve as UBD’s production hub, providing the scale and logistical agility required to grow its portfolio while maintaining the quality standards of a premium venture. The new plant will be the sole supply node for UBD’s core markets of Delhi NCR, Haryana, Punjab, and Daman & Diu. The facility will also support UBD’s planned expansion into Odisha, serving as a launchpad to explore the Eastern markets and strengthening supply readiness for the Company’s next phase of growth.
“For a young team like ours, establishing this dedicated unit in Ponda is a defining moment. It reflects our agility and our commitment to building a legacy from the ground up,” says Kanhav Uppal, Co-founder, Uppal Brewers and Distillers. “It signals that UBD has moved beyond the foundational phase into a chapter defined by stability, scale, and a long-term commitment to excellence in the Indian craft spirits landscape.”
With this new infrastructure, UBD is geared to reach a diverse group of consumers across its 5 operational territories, addressing the growing preference for homegrown premium spirits. The portfolio currently features Soorahi, an artisanal premium blend crafted for the modern traveller that celebrates exploration and refined taste (INR 1,700), and Madhvan, a bold blend of Indian grains and select Scotch malts designed for the aspirational consumer (INR 990). Prices for both labels may vary by market.
“Our early operations represent an important foundational phase—where we focused on establishing our brands, refining processes, and gaining early adopters. Today, a year since launch, we have hit significant milestones and are confident in both our product and vision,” said Ankur Sachdeva, CEO and Co-founder, Uppal Brewers and Distillers.
“Beyond regulatory advantages, Goa’s rich heritage, cultural depth, and natural beauty played a meaningful role in our decision. There is an authentic connection to craft and provenance in Goa that mirrors our own approach to spirits,” said Smita Singh, Head of Operations, Uppal Brewers and Distillers. “This inspiration extends beyond the bottling facility and subtly influences an upcoming product, whose provenance is closely linked to Goa’s cultural and natural landscape.”
