Mumbai, India:Actor Amol Parashar is a rage amongst young audiences for his iconic performances in Tripling, Sardar Udham and recently released Gram Chikitsalay amongst others. He has also recently been on tour with a single-man stage show charming audiences across the country. A few people are also aware that Amol is a graduate from IIT Delhi, making him uniquely positioned as an analytical and intellectual mind beyond the glamour of showbiz.
Strengthening the same image, Amol has now come on board as an investor in cloud kitchen brand House of Biryan, reflecting a deeper shift in how some celebrities choose to associate with brands. Known for building his career on brave choices and long term credibility rather than quick visibility, Amol’s move signals his strength as someone with vision and multi-dimensional talent. He launched the association through a quirky video on social media, using his uniquely witty humor, blending the personality and the brand. This is the exact kind of creativity that breaks the clutter and stands out amongst the noise of social media.
In HOB, Amol Parashar joins the league of former Indian cricket captain M S Dhoni, who is also backing the brand, placing him among a small group of public figures choosing to participate in consumer brands as long term stakeholders.
Speaking about the collaboration Amol said “My friends and I were already big fans of House of Biryan long before any collaboration was on the table. So when we started talking, it didn’t feel like a typical brand deal. The more we spoke, the more I realized I didn’t just want to promote it, I wanted to invest in it.
It’s actually the first time I’ve paid for a campaign instead of being paid for one. The founders gave me real creative freedom, and that’s rare. Today’s audiences are smart, they can spot an ad instantly. For me, the personality of the actor and the brand has to genuinely align. That’s when marketing feels natural and fun. It’s been a truly fun and fruitful collaboration and we’re only getting started”
Speaking about the collaboration with Amol, Mohit Goyal, one of the founders of HOB said “Working with Amol has been one of the most seamless and rewarding collaborations we’ve had as a brand. From day one, he approached House of Biryan not as a celebrity face, but as a genuine partner. He came in with the mindset of building, not just promoting and that makes all the difference.
He’s extremely hands-on, sharp with ideas, and deeply respectful of the brand’s voice. The creative process has felt organic and collaborative, not transactional which is rare in today’s marketing landscape. The association has already been very fruitful for us, both creatively and strategically, and we see him as a true partner as we scale House of Biryan from here.”
The collaboration also included a limited AP Menu, a specially curated menu by Amol Parashar, which was available on Swiggy and Zomato. The menu has been drawing interest from his fans and consumers, adding a personal layer and allowing audiences to engage with the brand through Amol’s individual taste and preferences.
With Amol Parashar and former Indian cricket captain M S Dhoni backing the brand, House of Biryan strengthens its investor profile with public figures known for credibility and long term association.
