Mumbai, India – 20 February 2026: Defender becomes India’s first luxury automotive brand to activate an anamorphic display, installed at Atrium in Phoenix Palladium, Lower Parel, Mumbai, from 20–22 February. This groundbreaking digital experience transforms the iconic Defender into a powerful cinematic spectacle.
The 35ft x 16ft screen’s anamorphic effect creates an immersive visual impact, with Defender emerging from the screen to symbolize the vehicle’s unstoppable spirit and bold presence. The anamorphic content is made in collaboration with Inventech, a Laqshya Media Group company.
Defender is a highly experiential brand, and this activation marks a significant milestone in using technology and innovation to further its appeal in India. The anamorphic content will also be activated in other major Indian cities such as Delhi, Gurgaon, Bangalore, Kochi and Chennai from 21 February.
The idea behind the anamorphic display was to dramatise Defender’s unstoppable spirit by turning it into a cinematic, visual experience that blends innovation and design.
Mr. Rajan Amba, Managing Director, JLR India, said: “Defender has a tremendous following and aspirational value in India stemming from its iconic heritage and off-road legacy that continues to inspire admiration across generations. Bringing India’s first luxury automotive anamorphic display to life is a natural extension of this legacy.”
Mark Cameron, Managing Director, Defender, said: “This activation is not merely a showcase of an iconic 4×4; it’s a statement of how innovation, creativity and experiential storytelling can converge to redefine engagement in luxury automotive. Through initiatives like this, we aim to inspire, captivate and connect with our audience in ways that reflect the unmatched capability, vision and spirit of Defender.”
The activation is live at Atrium in Pheonix Palladium until 22 February 2026, allowing visitors in Mumbai to witness the Defender in an unprecedented digital format that mirrors its commanding on-road and off-road capability.
