NEW DELHI, February 27th, 2026 — Pulse candy, a popular brand from the Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-diversified business, announces the sixth edition of its World Compliment Day initiative for 2026 titled ‘Pulse of Moving India.’ Live from February 27th to March 3rd, the ‘Pulse of Moving India’ campaign seeks to spark a culture of gratitude by honoring invisible contributors like the gig workers and essential service providers who power our daily lives.
Building on the momentum of its previous World Compliment Day editions, which celebrated brands and unsung heroes, Pulse Candy now shifts the spotlight to the nation’s invisible workforce, transforming gratitude into a nationwide cultural tribute. The ‘Pulse of Moving India’ campaign recognizes India’s fast-growing gig workforce, including delivery partners, transit workers and essential service providers who ensure that daily essentials reach the required destination seamlessly, often without acknowledgment. Some key partners include Zepto, Swiggy, Rapido and Myntra. By celebrating these everyday heroes, Pulse candy reinforces its position as a ‘Cultural Connector’, a brand that understands and honors the real human connections behind every digital transaction turning a simple compliment into a powerful national movement that acknowledges these individuals as the true heartbeat of a modern, ever-evolving Bharat.
Arvind Kumar, Senior General Manager, Marketing, Confectionery, DS Group, said, “We believe that a simple compliment can light up a whole culture of positivity. As part of the sixth year of our World Compliment Day campaign, Pulse candy is celebrating the “Pulse of Moving India,” the invisible heroes that are the backbone of our lives today. This campaign is about looking beyond the product to recognize the human spirit that keeps our nation in motion. We want to inspire every Indian, especially the youth, to pause and offer a word of appreciation to those who make our lives easier every single day.”
To scale its message of gratitude, Pulse candy will leverage a region-first digital strategy that extends the reach of localized billboards. By pairing high-visibility outdoor “Thank You” creatives with geo-targeted media and regional social media collaborations on Instagram, Facebook and Twitter, the campaign moves beyond physical sites into hyperlocal digital ecosystems. This synchronization ensures a cohesive nationwide tribute that allows every community to see its own heroes celebrated in their native language.
