Bengaluru, March 03, India: Swiggy Dineout shared that it has partnered with cult-favourite QSR brand Good Flippin’ Burgers for a high-energy, gamified campaign as part of GIRF 2026, running from 27th February to 1st March 2026.
The limited-period collaboration offered diners Flat 50% Off on Good Flippin’ Burgers via Swiggy Dineout, along with additional DineCash rewards, while elevating the experience through engaging digital and on-ground activations.
Turning Discounts into Digital Playgrounds
The campaign layered strong value with interactive experiences, turning a short promotional window into a memorable brand moment.
At the heart of the campaign was Burger Blaze, Swiggy Dineout’s in-app game that transformed burger cravings into interactive fun. Users juggled virtual burgers within the app to unlock rewards including free burgers and exclusive dining deals, creating a seamless blend of entertainment and discovery.
The game drove strong engagement on the platform, with users actively participating and redeeming offers across the campaign period. In a short window of 3 days, almost 20,000 players played the game with the highest scorer juggling the burgers for a whopping 17 minutes straight!!!
Taking the Fun Offline
Extending the experience beyond the app, Swiggy Dineout and Good Flippin’ Burgers introduced the Flip the Bottle challenge across select outlets. Diners could participate in-store and win instant dining coupons, creating a lively and participative atmosphere inside restaurants.
Together, the online and offline integrations showcased how dining collaborations can evolve beyond transactional discounts into immersive and engaging experiences.
Commenting on the collaboration, Dhruvish Thakkar, AVP Marketing and Revenue, Swiggy Dineout, said “This collaboration with Good Flippin’ Burgers shows how dining campaigns can go beyond just offers to become engaging experiences. While flat 50% Off and DineCash created strong value for diners, the real differentiation came from how we brought the campaign to life through gamification. Burger Blaze on the app gave users a playful way to engage with the brand, while the Flip the Bottle challenge in restaurants made the experience more interactive. Campaigns like these help us make dining out more participative and memorable, not just transactional.”
Eunice Evans, Associate Director, Good Flippin’ Burgers, added, “Good Flippin’ Burgers has always been about delivering bold flavours and an equally bold brand experience. This collaboration with Dineout helped us connect with our audience in a fresh and playful way. By combining gaming, rewards and in-store participation, we created a campaign that felt dynamic and memorable while still delivering strong value to our customers.”
By merging technology, gaming and on-ground engagement, the campaign demonstrated how strategic brand partnerships can transform short-term promotions into high-impact experiential moments.
