New Delhi, 17th March 2026: Wellbeing Nutrition has announced the acclaimed actor Malavika Mohanan as the brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione portfolio, marking a strategic move that reflects a growing shift in skincare from routines focused only on what goes on the skin to those that support skin health from within. As the face of the campaign, the actor will help spotlight collagen as an essential “beauty protein”, encouraging consumers to view skin health as something that must be nourished daily.
As India’s ingestible beauty segment evolves, Wellbeing Nutrition is working to shift consumer perception from glow-led, topical thinking to foundation-led skin nutrition. The brand’s approach reframes collagen as a structural protein that supports skin elasticity and firmness, encouraging ritual-based adoption over quick-fix consumption. The campaign will bring this idea to life through a series of digital-first storytelling featuring Malavika Mohanan, designed to simplify the science of collagen and build awareness around the importance of consistent skin nutrition.
Link to campaign: https://www.instagram.com/reel/DV8ZtEgjOms/?igsh=NzVjY21oY3AxZHZy
Commenting on the partnership, Saurabh Kapoor, Co-Founder, Wellbeing Nutrition, said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1% of it every year in the late 20’s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation. Malavika’s onboarding as a brand ambassador with our Marine Collagen and Skin Fuel Gluta portfolio helps us amplify this perspective in a culturally relevant way, reinforcing that healthy skin is built through consistency, science, and daily commitment, not trends.”
Commenting on the same, Malvika Mohanan said “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta. It fits naturally into my daily routine and reflects a more holistic approach to beauty and wellness“
The brand’s Marine Collagen features nano-hydrolyzed Korean marine collagen peptides designed for enhanced bioavailability and absorption. Positioned within the premium segment, the formulation is backed by clinical research and focuses on long-term skin structure support. Skin Fuel Gluta further strengthens the brand’s inside-out beauty approach. Together, the portfolio highlights the role of targeted supplementation in supporting skin structure, brightness, and overall skin resilience over time.
The brand ambassador announcement marks the beginning of a larger collagen-focused roadmap for Wellbeing Nutrition, with continued innovation planned across formats and functional blends. Through this campaign, the brand aims to build wider awareness around collagen as an essential daily skin protein while encouraging consumers to adopt simple, consistent skin nutrition rituals that support healthier skin over time.
