National | 7th November 2026: Diwali is all about finding your way back home. AJIO is taking this ‘Ghar Wapsi’ a notch higher with its latest campaign conceptualised by 22feet, part of Omnicom Advertising India. It follows a mystery Indian astronaut orbiting Earth who unlocks exclusive Ghar Wapsi Deals for shoppers as he passes over their cities. The campaign blends humour with technology and turns the festive homecoming into an interactive shopping experience.
Ghar Wapsi or homecoming is a sentiment that lies at the heart of Diwali celebrations across the country. With festive sales and offers flooding the marketplace, AJIO set out to make the journey of discovering deals just as exciting as the shopping experience itself. The mystery astronaut who is spending the festive season far away from home has a surprise for shoppers back on Earth. Consumers can track his journey and unlock exclusive offers as he passes over their city, with the deals getting bigger the closer he gets.
The campaign is brought to life through a digital film set aboard a mock International Space Station, where the astronaut’s identity is teased through witty exchanges and playful clues. It extends to AJIO’s app and website, alongside influencer collaborations and meme-led content that bring more consumers into the conversation.
Speaking about the campaign, Arpan Biswas, CMO, AJIO said, “At AJIO, we want shopping to feel like more than just browsing through offers. We want to create moments of excitement, curiosity and discovery. With Ghar Wapsi, we’ve brought all of that together through a fun, interactive experience that gives consumers a reason to keep coming back, while making their festive shopping even more rewarding,”
Shyam Nair, Executive Creative Director, 22feet added, “There’s no excuse for missing Diwali at home. Being aboard the International Space Station does, however, make a fairly strong case.We found one Indian who qualified. He couldn’t come home, but he would be passing over ours. And you don’t need gravity to understand that you don’t turn up for Diwali empty-handed. So AJIO made sure he came bearing gifts.That’s how Ghar Wapsi Deals was born.”
With exclusive Ghar Wapsi Deals adding to the festive excitement, AJIO gives shoppers another reason to make the most of their Diwali shopping. The campaign brings together the joy of the season and exciting offers, making this festive season a little more rewarding for consumers.
About AJIO
AJIO is Reliance Retail’s fashion and lifestyle destination, offering a curated selection of fashion, footwear, accessories, beauty and lifestyle products from leading Indian and international brands, alongside emerging labels and AJIO’s own exclusive offerings. With a focus on fashion discovery, innovation and a differentiated digital experience, AJIO continues to redefine how India shops for fashion.
