New Delhi, April 10, 2026: As modern consumers increasingly seek fragrances that feel personal, layered, and versatile, Snitch, India’s fastest-growing men’s fashion brand, is expanding its presence in the grooming space with the launch of its Reserve Collection, a new range of fragrances inspired by the character and depth of classic spirits like gin, tequila, bourbon, and single malt.
Fragrance today is no longer just about smelling good, it’s about identity, mood, and occasion. Keeping this shift in mind, Snitch’s latest collection is designed for men who want their everyday choices to feel a little more expressive and distinct.
Speaking about the launch, Chetan Siyal, CMO at Snitch, said:
“We’re seeing a clear shift in how consumers approach fragrances today, they want something that goes beyond the usual. With the Reserve Collection, the idea was to bring in that sense of depth and character inspired by spirits, and translate it into something wearable for everyday life.”
Leading the pack is Gin & Teq, a bold and sophisticated scent inspired by two iconic spirits – gin and tequila. Opening with crisp juniper and citrus, it settles into smooth agave with a hint of smoky wood, creating a fragrance that feels both fresh and deep. Clean yet warm, it offers a refined contrast, making it a distinctive choice for confident, modern men.
The collection further unfolds through a range of distinctive fragrances. Oakborn Bourbon brings a warm, refined character with notes of wood, spice, and vanilla, offering a smooth and balanced everyday scent. In contrast, Caskfire Fire Bomb introduces a darker, more intense edge with smoky, leathery tones, crafted for those who prefer a bold, statement-making fragrance.
Whiskburn Smokey leans into depth with whiskey and slow-burning wood notes, creating a rich, layered profile that evolves over time. Rounding off the lineup, Maltstorm Singlemalt offers a more balanced and sophisticated blend of malt, dried fruits, and oak, making it a versatile choice with a subtle yet lasting impression. The collection is priced at INR 1,699 and is available on https://www.snitch.com/.
Adding a distinctive layer to the launch, this is reflected through a Western-inspired brand film promoted across Snitch’s social platforms, using the setting to highlight individuality and a sense of discovery. The campaign goes beyond just a storyline to show a shift from the usual to something more unique, capturing confidence, curiosity, and self-expression, positioning the Reserve Collection as something that stands out and feels like an experience, not just a fragrance.
Building on this approach, Chetan added, “With these initiatives, we wanted to bring that scenario alive and capture the personality of the collection in a way that feels unexpected and engaging. It’s about creating a moment people remember.”
With the Reserve Collection, Snitch continues to expand beyond apparel, aligning with changing consumer preferences and building a more complete lifestyle offering for the modern Indian man.
