Mumbai, 22 nd October 2026: Orion Digital today announced the launch of Reputraq, a next-generation SaaS-based reputation intelligence and media monitoring platform conceptualised by Arshad Jamal, designed to help organisations proactively monitor, analyse and protect their online reputation in an increasingly complex digital environment.
Built for brands, PR professionals, corporate communication teams, marketing professionals and enterprises, Reputraq brings online news, social media, forums, blogs and video platforms into a unified intelligence layer. The platform continuously monitors digital conversations across 177 countries and 60+ languages, enabling organisations to track brand mentions, executive profiles, products, campaigns, competitors and custom keywords from a single dashboard.
Powered by AI-driven analysis, Reputraq goes beyond simply collecting mentions. Each relevant mention can be enriched with sentiment, reach, relevance and source related intelligence, helping users identify emerging perception shifts, high-impact conversations and potential reputation risks. Its AI-powered sentiment and trend detection capabilities classify conversations as positive, neutral or negative, allowing communication teams to identify patterns before they develop into larger reputation issues.
The platform also incorporates real-time media intelligence and social listening, enabling users to monitor news, articles, blogs, hashtags, keywords and competitor mentions across major digital platforms, including YouTube, X, LinkedIn and Instagram. Through its competitor intelligence capabilities, organisations can benchmark their visibility and sentiment against competitors and identify campaigns, conversations and market developments that could influence their brand position.
“In today’s hyper-connected digital world, a brand’s reputation can change within minutes. Businesses need more than monitoring they need meaningful intelligence that enables faster and smarter decisions. With Reputraq, our vision is to simplify reputation management through AI-powered insights, real-time monitoring and actionable analytics. We believe every organisation, regardless of its size, deserves access to enterprise grade reputation intelligence that helps build trust, strengthen credibility and stay ahead of conversations that matter,” said Arshad Jamal.
From Data Collection to Actionable Intelligence
Reputraq follows a structured intelligence workflow designed to turn large volumes of digital conversations into actionable insights. Users can define the topics they want to track—including brand names, executive names, product names, competitors, campaign hashtags and custom keywords. The platform then scans relevant digital sources, enriches collected mentions through AI-powered analysis and presents the resulting intelligence through dashboards, alerts and reporting tools. (Reputraq)
The platform’s Smart Discovery capabilities further help users identify the conversations that matter by enabling filtering based on sentiment, source, reach and relevance. This allows PR and communication teams to move beyond volume based monitoring and focus their attention on issues and opportunities with greater potential impact.
Reputraq also provides customisable dashboards, analytics and reporting capabilities, including PDF reports and raw data exports, enabling teams to convert real-time monitoring data into boardroom ready intelligence for management, clients and stakeholders.
About Reputraq
Reputraq is an AI-powered reputation intelligence and media monitoring platform developed by Orion Digital, enabling organisations to monitor news, social media, forums, blogs and video platforms from a unified dashboard. It provides AI-powered insights into brand mentions, sentiment, trends, reach and competitive visibility. Designed for PR, communications, marketing and reputation teams, Reputraq helps organisations move from reactive monitoring to proactive reputation intelligence and make faster more informed communication decisions.
