National, 14th April 2026: Havells India Ltd., a leading FMEG company, has unveiled ‘Hawa Badlegi’, a quirky summer campaign designed to break away from conventional category communication and drive strong engagement among today’s always-online, young consumers.
Conceptualized around the theme of ‘Trolls vs Fans’ with TBWA\Lintas, Gurugram, the campaign taps into the pulse of social media culture, reflecting the dynamic nature of online conversations where opinions are constantly shaped and amplified in real time. Moving beyond the category’s traditionally functional messaging, Havells adopts a more culturally relevant and contemporary approach, leveraging the language and behavior of audiences. The campaign further amplifies its reach and cultural resonance.
The brand has onboarded three celebrities, Varun Dhawan, Anurag Kashyap, and Yuzvendra Chahal, to bring alive the ‘Fans vs Trolls’ narrative, adding scale, relatability, and entertainment value to the storytelling. Through three edgy films, the campaign captures everyday social media behaviour, bringing trolls out from behind screens and face-to-face with the celebrities they comment on, culminating in a clear, brand-led message: if you want to be a fan, be a good one—like Havells fans. At its core, ‘Hawa Badlegi’ acts as a catalyst for fostering a healthier, more positive fan culture, actively nudging audiences away from trolling towards genuine appreciation. By championing this shift in sentiment, Havells not only sparks conversation but also embodies the very ‘wind of change’ it advocates, positioning its fans as the benchmark for what it truly means to be a fan.
Commenting on the campaign, Rohit Kapoor, EVP – Brand Marcom, Havells India Ltd., said: “With ‘Hawa Badlegi’, we wanted to break away from predictable category narratives and create something that feels fresh, relevant, and inherently shareable. By tapping into the ‘Trolls vs Fans’ dynamic, we are speaking the language of today’s consumers in a way that is both entertaining and meaningful. With the scale of IPL and the power of our mega-star cast, we believe this campaign will drive strong visibility, engagement, and cultural impact.”
The first film featuring Anurag Kashyap shows him seated across a troll, reading out a harsh comment he had posted online. It is only when the words are spoken aloud that the individual downplays it as harmless banter among close ones, quickly adding that he is, in fact, a fan. Anurag responds with a sharp takeaway- if you want to be a fan, be a good one, like Havells fans.
The second film featuring Varun Dhawan follows a similar setup, with the actor seated across a troll as he reads out a sharp comment accusing him of “acting in the gym” and merely working out in films. When confronted, the individual quickly reframes it as admiration, calling Varun artistic and creative, and even asks if it’s part of an ad. Varun counters with a clear message- be a fan like Havells, and take a cue from Havells fans on what it means to be a good one.
The final film features Yuzvendra Chahal seated across a troll as he reads out one of the user’s comments. The individual quickly claims to be a fan, even asking if it’s part of an ad, before adding a cheeky remark about who will focus on bowling for the Indian cricket team if Chahal is busy with ads. Chahal responds with a sharp retort, urging him to focus on being a fan first, and to be a good one, like Havells fans.
Commenting on the campaign, Vasudha Misra, President – Creative, TBWA\Lintas, North said, “Fans, they are a complicated lot these days. They can go from singing your praises to calling for your head in a matter of minutes, or tweets. We thought perhaps all of us, as fans, could learn a thing or two from Havells fans. Hawa badalni chahiye. So, we made an ad about it. Or was it an ad about an ad, about an ad? Whatever it was, it is already one of our all-time faves. Here’s to the TBWA Lintas team, our most incredibly supportive clients, and to our fabulous director and actors; I would never, ever troll any of you guys.”
Through the campaign, Havells positions itself as a brand that not only participates in conversations but shapes them—promoting a more positive fan culture. The rollout begins with teasers and scales up to a high-impact IPL launch, amplified through premium integrations. Backed by a robust 360-degree media strategy across television, digital, and on-ground activations, Hawa Badlegi’ is designed to drive attention, spark conversations, and deliver high virality.
