Mumbai, 30 April 2026: Kwality Wall’s (India) Limited (NSE: KWIL, BSE: 544622), one of India’s foremost ice cream and dessert companies, today announced the launch of a new range of in-home ice cream variants, including tubs and party packs. This new portfolio marks a significant step in the company’s strategy to elevate everyday indulgence, with milk positioned as the hero ingredient.
The tubs and party packs will be available in two sizes—700 ml and 500 ml. The newly launched range is priced between ₹105 and ₹339, depending on the flavor and format. Consumers can choose from a wide spectrum of flavor’s, spanning classic and regional favorites to premium indulgent options, including international flavors like Hawaiian Sundae and rich Indian varieties such as Kesar Bhog, celebrating diverse taste preferences.
India’s per capita consumption of ice cream continues to remain significantly lower compared to global markets, presenting a strong runway for growth. At the same time, the rapid emergence of multiple retail formats, particularly quick commerce, has played a pivotal role in accelerating in-home consumption across metro markets, unlocking new opportunities for the category. The products will be available across channels, including quick commerce platforms, enabling convenient, post-dinner impulse purchases.
Chitrank Goel, Deputy Managing Director, Kwality Wall’s (India) Limited, said: “At Kwality Wall’s, we are constantly pushing the boundaries of innovation to deliver richer, more indulgent experiences to our consumers. As part of the world’s largest ice cream company, we bring together global expertise and deep local insight enabling us to introduce world-class flavours while crafting products uniquely suited to Indian preferences.
Our new in-home ice cream range marks a strategic step in strengthening our core portfolio, with milk firmly at the heart of our offerings. We are committed to driving the next phase of growth and premiumisation in the category, while continuing to elevate everyday indulgence for consumers across the country.”
India’s ice cream ecosystem has evolved rapidly over the past few years, supported by improvements in cold chain infrastructure, wider retail penetration, and changing consumer lifestyles. The rise of quick commerce platforms has been particularly transformative, making ice cream more accessible than ever before and driving a shift from seasonal, out-of-home indulgence to frequent, in-home consumption. This increased convenience, coupled with a growing preference for quality and variety, is reshaping how consumers discover and enjoy ice cream across urban India.
For media enquiries: Pallavi Roy | [email protected]
About Kwality Wall’s (India) Limited:
We are the India arm of the World’s largest ice cream company, TMICC. Kwality Wall’s (India) Limited (KWIL), listed on the BSE Limited (BSE) and the National Stock Exchange of India Limited (NSE), is among India’s foremost ice cream and frozen dessert companies, offering a powerful portfolio of beloved brands including Kwality Wall’s, Magnum and Cornetto, enjoyed by millions nationwide. We continue to set industry benchmarks across the country, driven by an unwavering commitment to quality, innovation and consumer delight. This positions us to remain focused and, in the process, accelerate growth and provide enhanced agility to respond swiftly to evolving market dynamics.
