New Delhi, 4th May 2026: Oriflame, the Swedish holistic beauty and wellbeing brand, has announced the appointment of Orkun Gül as Chief Commercial Officer (CCO). In this role, Orkun will join Oriflame’s Global Leadership Team and lead the company’s commercial strategy across international markets, as Oriflame continues to strengthen its global business and scale its evolving social selling ecosystem.
Orkun brings more than two decades of leadership experience spanning FMCG, direct selling, and network marketing. His career includes senior roles at Procter & Gamble and over a decade in executive leadership at Avon. Across his career, he has led diverse markets and regions across Europe, the Middle East, Africa, and APAC, consistently driving sustainable growth by strengthening distributor engagement, enhancing local market execution, and building consumer-centric commercial models at scale.
Beyond his corporate experience, Orkun has been a strong advocate for the direct selling industry, having served as President of the Turkey Direct Selling Association. In this capacity, he championed ethical, transparent, and sustainable network marketing practices, contributing to the long-term credibility and development of the sector.
In his new role, Orkun will focus on strengthening Oriflame’s global social selling model, advancing commercial capabilities across priority markets, and enhancing the productivity of its community of over three million Beauty Entrepreneurs and members worldwide.
Commenting on his appointment, Orkun Gül said, “Oriflame has built a distinctive global community rooted in entrepreneurship, quality products, and direct relationships with consumers. I am excited to join the organisation at this important phase and look forward to working closely with our markets and Beauty Entrepreneurs to accelerate commercial growth, strengthen our network, and unlock new opportunities across regions.”
Edyta Kurek, Senior Vice President and Head of Oriflame India and Indonesia, said, “We are pleased to welcome Orkun to Oriflame’s Global Leadership Team. His extensive experience across the social selling ecosystem, and his proven ability to build disciplined, people-first commercial organisations at scale, position him strongly to lead our next phase of growth. As we continue to evolve our social selling model, markets like India remain key growth drivers for Oriflame, and Orkun’s leadership will further strengthen our commitment to empowering our entrepreneur community and expanding our reach across the country.”
Orkun’s appointment reinforces Oriflame’s focus on driving commercial excellence, scaling its global social selling ecosystem, and advancing entrepreneurial empowerment, while accelerating growth across key markets, including India.
About Oriflame
As a globally renowned beauty and wellbeing company, Oriflame has empowered individuals since 1967 through its diverse portfolio of high-quality, innovative, and sustainable beauty and wellbeing products. It operates in over 60 markets.
Oriflame operates through a modern social selling model, enabling over 3 million Beauty Entrepreneurs and members worldwide to become beauty industry insiders through a ‘Plug and Play’ micro-entrepreneurship model.
Oriflame’s product range spans skincare, cosmetics, fragrances, personal care, and nutritional supplements, all crafted with care to promote holistic wellbeing. Oriflame continues to make a positive impact on communities worldwide and has been named a European Climate Leader by the Financial Times and Statista for the past five years. In India, Oriflame continues to build opportunities for women to achieve financial independence while promoting holistic wellbeing.
