Mumbai, November 04, 2026: Star Plus’ fantasy saga Apsara has emerged as the No. 1 daily Hindi GEC fiction launch of 2026 on JioHotstar*. It has also recorded the highest watch time* among Hindi GEC daily fiction show launches on the platform, reflecting the strong audience response to its distinctive storytelling and immersive narrative.
“At Star Plus, we have always believed that the stories that stay with audiences are those that connect with their emotions while offering them something new to experience. The response to Apsara is encouraging, as it reflects an appetite for storytelling that goes beyond the familiar and invites viewers into new worlds, genres and possibilities. With Apsara, we are taking another step in that journey, bringing together the power of supernatural, fantasy and romance across television and streaming”, said Sumanta Bose, Head, Entertainment Business, Hindi and Regional (East & West), JioStar.
The show’s performance comes at a time when India’s entertainment landscape is evolving, with audiences increasingly embracing stories that bring fresh perspectives, imaginative worlds and new genres to familiar emotional experiences. For Star Plus, a home to some of Indian television’s most celebrated shows, including Kyunki Saas Bhi Kabhi Bahu Thi, Yeh Rishta Kya Kehlata Hai and Anupamaa, Apsara builds on a legacy of connecting with audiences while continuing to explore new storytelling possibilities. Its success reflects the opportunity to move the entertainment landscape forward by bringing newer narratives to audiences without losing sight of the emotions that make stories resonate.
Premiered on October 21, Apsara draws inspiration from the mythology of Samudra Manthan, reimagining the story of the Apsaras and Amrit through a contemporary fantasy lens. Starring Samiksha Jaiswal and Paras Kalnawat in the lead roles, the series combines supernatural intrigue with emotional storytelling and romance, offering audiences a distinctive world within Star Plus’ fiction portfolio.
Available on Star Plus and JioHotstar, Apsara brings its fantastical world to viewers across television and streaming, reinforcing Star Plus’ commitment to evolving with audience tastes and shaping what Indian entertainment can look like next.
About JioStar
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media and entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 800 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.
