New Delhi, 16th May 2026: Crocs™, a global leader in innovative and fun footwear, is introducing a new sandals campaign, that spotlights the launch of its latest sandal silhouettes in India – Saturday and Soho. Putting effortless style, comfort, and self-expression at the centre of the season, the campaign reflects Crocs’ growing focus on sandals as a key category in the market. Designed for spring-summer dressing, the new silhouettes bring together fashion-forward appeal and everyday versatility, catering to young Gen Z female consumers seeking style without compromising on comfort.
Built around Crocs’ global “Glad You Noticed” narrative, the campaign celebrates those effortless style moments that naturally draw attention, where everyday movement becomes a statement and personal style speaks for itself. Fronted by Indian pop band W.i.S.H., the campaign brings together music, culture, and fashion to capture the ease and confidence that define the season.
Leading the new range is the Saturday Sandals, positioned as the hero silhouette for the season, supported by the Soho Sandals. Designed with Crocs’ signature comfort at the core, the range combines lightweight construction, versatile styling, and all-day wearability—ideal for spring-summer wardrobes and the realities of Indian weather. Staying true to Crocs’ DNA, the sandals can also be personalized with Jibbitz™ charms, giving consumers another way to make the style their own.
Watch the campaign film here: https://www.instagram.com/reel/DYTyg3eMDdA/?igsh=N3U1dnA2cjlrNmdq
Speaking on fronting the campaign, W.i.S.H. said, “Crocs has been a part of our everyday lives for a long time, so fronting this campaign feels like a natural fit. What we’ve always loved about the brand is how effortlessly it blends comfort with personality. With sandals, that same ease and individuality comes through, making them perfect for the kind of everyday moments this campaign celebrates.”
Commenting on the campaign, Varun Sehgal, Senior Vice President and General Manager, APAC, Crocs, said, “Sandals are an important focus area for us in India as we continue to evolve our portfolio to reflect changing consumer preferences and unlock new growth opportunities. With the launch of our new silhouettes, we are bringing fresh energy to the category, designed for a younger female consumer who is looking for style, versatility, and comfort in equal measure. This campaign allows us to build stronger cultural relevance for sandals while strengthening our connection with the next generation of Crocs consumers.”
The integrated campaign will come alive across influencer partnerships, product seeding, and elevated in-store visual merchandising, bringing Crocs’ sandals story to consumers across key touchpoints this summer. The collection is now available on crocs.in, leading e-commerce platforms, and more than 150 Crocs stores nationw
About Crocs, Inc.:
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company’s brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.
