New Delhi, India, 18th May – SNITCH, India’s fastest-growing men’s fashion brand, has unveiled the campaign film for its latest collaboration with Indian cricketer Mohammed Siraj, launching the “SEVEN:THREE” collection, a streetwear-inspired drop built around the idea that success is earned through hard work, resilience, discipline, and self-belief.
At the heart of the campaign is a powerful and deeply personal film featuring Siraj reflecting on his journey from humble beginnings to representing India on the world stage. The film moves away from the conventional celebrity-fashion narrative and instead focuses on the realities, doubts, and struggles that shaped Siraj’s rise.
The campaign opens with Siraj sitting alone amidst background voices questioning the possibility of making it to the Indian cricket team, immediately setting the tone for a story built around doubt, perseverance, and resilience. As the narrative unfolds, Siraj reflects on growing up in a modest household, with his father driving an auto-rickshaw, his mother working in people’s homes, and his brother focusing on studies to support the family’s future, while he himself was often seen as the carefree one in the family.
The film further traces Siraj’s unconventional journey into cricket, highlighting how he only began bowling seriously at the age of 16 and constantly faced skepticism around starting “too late” without formal coaching. One of the campaign’s defining visual moments captures the transition from a tennis ball to a leather cricket ball, symbolizing his evolution from local street cricket to professional sport.
As the story progresses, the film showcases how Siraj’s journey was shaped not by privilege or ideal circumstances, but by persistence, discipline, and determination. Emotional moments from his journey, including memories of his father encouraging him to make India proud and visuals from his India debut, reinforce the campaign’s larger message that success is earned through intent, consistency, and relentless hard work.
Anchored around the thought, “You don’t get what you wish for, you get what you work for,” the campaign positions SEVEN as more than a fashion collaboration. It becomes a reflection of the mindset of a generation that values hustle, resilience, and consistency.
The accompanying 44-SKU collection blends contemporary streetwear with sport-inspired aesthetics, featuring oversized and regular-fit t-shirts, relaxed polos, shirts, cargos, denim, utility separates, and statement graphics carrying messages such as “Made for Winners,” “Play with Purpose,” and “Resilient in Spirit.”
Speaking about the collaboration, Mohammed Siraj said:
“This collection reflects a mindset I strongly connect with that nothing comes easy, and every achievement is earned through hard work and belief in yourself. A big part of my journey has been believing in my own strength, especially during the toughest phases. Discipline, hard work, resilience, and self-belief are what shaped me, and I wanted SEVEN:THREE to reflect that same spirit for everyone working hard to build their dreams.”
The designs balance relaxed silhouettes with strong visual storytelling, combining grounded tones, modern textures, and sharp detailing to create pieces that feel expressive yet wearable. Designed for a generation driven by ambition and individuality, the collection captures both the energy of sport and the attitude of contemporary street culture.
Speaking about the launch, Chetan Siyal, Chief Marketing Officer at SNITCH, said:
“With SEVEN:THREE, we wanted to tell a story that goes beyond fashion. Siraj’s journey represents resilience, hunger, and self-belief, values that strongly connect with today’s generation. The campaign film captures that raw emotion and honesty, while the collection translates the same mindset into fashion that feels bold, expressive, and culturally relevant.”
With SEVEN:THREE, SNITCH continues to push culture-led fashion narratives that blend style with individuality, purpose, and self-expression.
About Snitch
Encapsulating inspirations from around the globe, Snitch crafts clothing for the fashion-forward modern man. Started in 2020 as a D2C brand with its website snitch.co.in, Snitch offers an unconventional style ethos as a men’s fast fashion brand. It designs styles in response to the latest trends. Offering products that align with fast-evolving fashion sensibilities, the brand has carved a unique and disruptive space in the market.
