Mumbai – 19th May, 2026: AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of AnyAI OMO, an AI agent-powered platform that helps brands connect online marketing activity with offline retail sales performance.
The launch comes at a time when an increasing number of Indian brands across beauty, wellness, FMCG, lifestyle and consumer products are exploring opportunities in Japan, one of Asia’s most sophisticated retail and consumer markets. However, entering Japan often requires brands to navigate a highly fragmented ecosystem of online commerce, physical retail distribution, localized consumer behavior and in-store visibility.
Built on AnyMind’s data and AI utilization platform, AnyAI, the new platform enables brands to analyze online campaigns, social media signals, in-store sales data and retail activity to visualize online-to-offline sales impact and recommend actions across marketing, inventory, store operations and sales channel expansion.
For Indian brands looking to enter or are already operating in Japan, AnyAI OMO provides immediate access to a connected ecosystem that bridges both online and offline commerce. Through AnyMind Group’s technology infrastructure and Sun Smile’s extensive retail distribution network in Japan, brands can better merge digital demand to physical retail performance, while optimizing decisions around inventory, promotions, retail partnerships and localized go-to-market strategies.
AnyAI OMO is designed to address this gap by integrating data from online marketing campaigns and in-store sales channels, including social media, digital advertising, offline promotions and actual sales data from partnered retail chains. The platform uses AI agents to analyze these signals and generate recommendations that support retail proposals, in-store improvements, inventory replenishment and sales channel expansion.
Unlike conventional dashboard tools that primarily visualize and present data, AnyAI OMO is built with an AI-native design that supports analysis, recommendation and execution. By combining AnyMind’s technology with Sun Smile’s extensive distribution network, the platform supports brands across the full retail growth cycle, from evaluating marketing outcomes to improving shelf strategy and expanding sales channels.
For Indian enterprises, this also creates an opportunity to launch and scale in Japan through a more integrated commerce approach, spanning influencer marketing, social commerce, e-commerce, offline retail distribution, live commerce, fulfillment, customer engagement and omnichannel retail activation.
Key capabilities of AnyAI OMO include:
- Autonomous “Next Action AI”: AI Agents continuously monitor data to suggest immediate actions, such as identifying paths from social media to in-store sales, identifying high-priority locations for promotion and automating restock suggestions, enabling teams to reduce the burden of analysis and focus on decision-making and execution
- OMO integrated spillover AI: Uses Marketing Mix Modeling (MMM) to quantify the spillover effect of digital initiatives on offline sales and visualize marketing ROI
- Real-time insights: Provides instant visibility into sales by channel, store, shelf and SKU, as well as shopper attributes and inbound customer trends, enabling the identification of sales drivers and reflecting insights in offline retail strategies
- AI-driven marketing optimization: AI agents analyze the correlation between each marketing initiative and offline sales performance and recommend optimal budget allocation across channels to maximize spillover effects
- Automated OMO reporting: Generates data reports for retail proposals, reducing manual workload and improving sales productivity
- BPaaS enablement: Combines AI analysis with Sun Smile’s distribution capability and operational expertise to provide holistic retail support
As an early use case, AnyAI OMO has been implemented in Japan for U.S.-based skincare brand, Advanced Clinicals. Advanced Clinicals faced challenges in understanding how online marketing activities, such as social media promotions, translated into sales across regions and physical stores. Through AnyAI OMO, the brand compared and analyzed TikTok viewership trends, shipment volumes across e-commerce channels and delivery records to physical stores over time. The analysis indicated a relationship between online buzz and product-specific in-store purchasing behavior, leading to a month-on-month increase of approximately 1.5x in combined sales across target stores.
Kosuke Sogo, CEO of AnyMind Group, said: “For many brands, the challenge is no longer simply having access to data, but knowing what action to take with the insights. AnyAI OMO is designed to help teams take faster, more precise action across campaigns, stores, shelves and inventory. By combining AI agents with retail data and Sun Smile’s offline distribution expertise, we are partnering with brands to excite consumers through more integrated marketing and retail strategies.
Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA said “We also see strong potential for Indian brands looking to expand into Japan. Through AnyAI OMO and AnyMind Group’s broader BPaaS ecosystem, brands can now better connect digital demand generation with offline retail execution, helping them enter and scale in the Japanese market with greater speed and visibility.”
AnyMind Group plans to expand AnyAI OMO beyond the beauty industry into a broader range of consumer goods industries and further evolve its AI Agents to support autonomous recommendations for advertising budget allocation, inventory replenishment and promotional planning.
About AnyMind Group
Founded in April 2016, AnyMind Group [TSE:5027] is a Business-Process-as-a-Service company for marketing, e-commerce and digital transformation. The company provides end-to-end offerings to brands and businesses, publishers and influencers for digital commerce, marketing, logistics, customer engagement, data and AI utilization, publisher monetization and creator monetization. AnyMind Group has over 2,100 staff across 24 offices in 15 markets, including Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea, and Saudi Arabia.
As of December 2025, the company serves over 1,500 enterprises for marketing, 220+ enterprises for e-commerce, 1,700+ publishers and 1,200+ creators. More information is available on the company’s investor disclosure site.
About BPaaS
Business-Process-as-a-Service (BPaaS) is a business model that merges and creates an additional layer of value on top of Software-as-a-Service or SaaS (software-centric) and Business Process Outsourcing or BPO (operations-centric), by providing greater flexibility and scalability to the entire business process lifecycle. Through BPaaS, enterprises can tap into agile and adaptive end-to-end process lifecycle management through a combination of technology and operations teams that leverage on local and regional best practices, for the designing, development, implementation, optimization, and automation across the business process.
