Goa, 22nd May 2026: Continuing its strong momentum at the ABBY Awards 2026, Tribes added another significant milestone on Day 2 with a Gold win for HDFC Mutual Fund’s ‘Mutually Funded – Nurture Nature’ campaign, along with 5 Silver and 8 Bronze metals across categories.
Further strengthening its performance at one of India’s most prestigious creative platforms, Tribes was also honoured with the PR Specialist Agency of the Year award, recognising the network’s integrated approach towards creativity, culture, media, storytelling, and brand impact.
The agency also secured recognition in the prestigious Young Maverick category for campaigns created for HSBC and Kansai Nerolac, reinforcing Tribes’ focus on culture-led storytelling, innovation, and impactful brand experiences.
These wins build on the agency’s strong Day 1 performance at this year’s ABBYs, where Tribes became the first independent network to win the Media Grand Prix and closed the Day 2 with 28 metals.
Commenting on the recognition, Gour Gupta, Chairman, Tribes, said, “This recognition is extremely special because it reflects the kind of work we have always believed in – ideas rooted in human insight, cultural relevance, and real impact.
Winning across categories and being recognised as PR Specialist Agency of the Year reinforces the strength of integrated thinking at Tribes, where creativity, media, technology, and storytelling come together seamlessly. More importantly, it is encouraging to see independent Indian networks pushing boundaries and creating work that stands tall on the country’s biggest creative stage.”
The winning campaigns reflected Tribes’ continued focus on combining creativity, media innovation, technology, and cultural relevance to create ideas that move beyond advertising and deliver tangible consumer impact.
About Tribes:
Tribes is a US$ 100+ million integrated marketing communications agency, specializing in Out-Of-Home (OOH), Experiential, Events, Digital, Rural and Retail solutions, Sports Marketing, and Celebrity Management. It is India’s most awarded agency with 600+ awards, a 450+ active client base, and a nationwide presence across 17 offices, delivering immersive formats with unmatched reach and scale. Tribes excels in creating impactful brand experiences that captivate audiences and empower brands.
