Mumbai, May 30th, 2026: L’Oréal India today announced the appointment of its media agency of record, Publicis Media as its integrated media agency of record, effective from September 2026.
The decision comes as L’Oréal India continues to accelerate its Innovation & Beauty Tech transformation, seeking a partner capable of delivering data-driven insights, high-precision marketing, and innovative content integration to meet the evolving needs of the Indian consumer.
Speaking about this, Jacques Lebel, Managing Director, L’Oréal India, said, “India is one of L’Oréal’s most strategic growth markets globally, driven by a rapidly evolving consumer landscape and accelerating digital adoption. As we enter our next phase of growth, it is imperative that our media ecosystem is as innovative and future-ready as our brands, enabling us to scale impact, deepen consumer engagement, and unlock new opportunities at the intersection of technology, creativity, and commerce. At L’Oréal, we believe in building long-term, value-driven partnerships anchored in shared growth and mutual trust, and as we evolve our ecosystem to meet future needs, we are pleased to partner with Publicis Media, whose expertise in data, analytics, and full-funnel consumer understanding aligns with our ambition to further strengthen brand resonance and consumer engagement in this dynamic market.”
Highlighting the imperative for brands to continuously evolve in a rapidly shifting landscape, Saloni Shah Javeri, Chief Digital and Marketing Officer at L’Oréal India, said, “The way consumers discover, experience, and shop beauty is evolving faster than ever, with content, commerce, and media increasingly converging into a unified journey. This necessitates a more integrated, data-led, and agile approach to media planning from focus shifts from mere reach metrics and engagement numbers to what truly captures the attention of our consumers.. Through this partnership, we aim to build a precision-driven ecosystem that not only enhances efficiency and effectiveness but also delivers meaningful, personalised consumer experiences at scale. We would like to thank our incumbent, Wavemaker who have been on this journey with us over the past decade and a half. We thank our teams at Wavemaker for all the hard work, passion and rigour they have dedicated on our business and wish them the best”
This partnership reflects L’Oréal’s commitment to shaping the media and beauty landscape in India, ensuring that its brands continue to deliver personalised, meaningful experiences to every consumer.
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About L’Oréal India
L’Oréal India celebrates its 31st year as a wholly-owned subsidiary of L’Oréal S.A. since 1994. Today, L’Oréal India is present in all distribution channels with 37 brands, available in mass market channels (L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L’Oréal Professionnel, Matrix, Kérastase, Redken); in selective distribution (Kiehl’s, Lancôme, Yves Saint Laurent), CeraVe in pharmacy and chemist channels, and fragrances sold via L’Oréal International Distribution (Ralph Lauren, Armani, Prada, Valentino, Diesel, Viktor & Rolf, Maison Margiela, Mugler, Azzaro, Guy Laroche).
L’Oréal India employs over 1,800 people across its headquarters in Mumbai, four regional offices, two manufacturing facilities in Chakan (Maharashtra) and Baddi (Himachal Pradesh), and Research and Innovation facilities in Mumbai and Bengaluru. Website: www.loreal.co.in, Follow us on Facebook, Instagram, and LinkedIn.
