Mumbai, 30 May 2026: The Sarayu Project by the House of Abhinandan Lodha (HoABL) stands as a pioneering model of branded land development, anchored in title clarity, world-class infrastructure, and curated community living. Strategically located on the bank of river Sarayu, near key spiritual landmarks, it offers a once-in-a-lifetime opportunity to be part of Ayodhya’s remarkable growth story. Customers who have invested in Ayodhyaji are often anchored spiritually and believe that it was a calling for them to be part of this cultural legacy.
To share this emotion with the world, HoABL has unveiled a new campaign for its landmark project ‘The Sarayu’ in Ayodhya, featuring Bollywood actor Ranbir Kapoor, who had recently invested in this project. The 75-acre plotted development features a grand clubhouse, 40+ curated lifestyle amenities, and a 5-acre fully vegetarian luxury hotel by The Leela.
Ranbir Kapoor is an investor at The Sarayu, having recently bought land worth ₹ 3.31 crore in this project. His association with the new campaign is thus a seamless extension of his belief in HoABL and the Sarayu Project. His mass appeal and long-standing connection with Indian audiences align well with Ayodhya’s growing prominence as the world’s most popular spiritual destination that blends culture and tradition with modern development led economic growth.
Speaking about his association, Mr. Ranbir Kapoor said,
“The decision to invest in Ayodhyaji through The Sarayu was a genuine calling I answered. Becoming the face of the new campaign for The Sarayu is just a natural extension of my association with HoABL. To be associated with holy land in Ayodhyaji and taking it to a global audience is bringing me immense joy. As the city steps into a new era of growth, it’s extremely inspiring to see that developments like The Sarayu are preserving essence of this eternal city while thoughtfully embracing modern development.”
Commenting on the collaboration, Mr. Saurabh Jain, Chief Marketing Officer, The House of Abhinandan Lodha (HoABL) said,
“We are delighted to bring this new campaign for The Sarayu, as a homage to our customers and their emotions for Ayodhyaji – spiritual capital of the world. Our commitment to Ayodhyaji is well established – not just emotionally, but also as a strategic future-forward destination. Ranbir Kapoor, shares this emotion and has recently chosen to adopt a vegetarian lifestyle, reflecting deep respect for Ayodhyaji. With his recent decision to build a unique legacy for his family through investment at The Sarayu, it was natural to choose him for communicating his belief in the spiritually rooted world-class development to discerning customers across the world. The Sarayu is not just about land ownership; it is about being part of India’s powerful cultural and economic resurgence.”
Link of the “HoABL – Sarayu at Ayodhya ” campaign
About The Sarayu Project
The 75-acre The Sarayu Project by the House of Abhinandan Lodha (HoABL) is not just a development; it is setting a new benchmark for land ownership in Ayodhya. Built on the pillars of absolute title clarity, world-class infrastructure, and thoughtfully curated community planning, it offers a rare blend of security, aspiration, and long-term value in one of India’s fastest-evolving destinations.
As Ayodhya’s first-of-its-kind branded plotted development, The Sarayu brings together spiritual legacy and global luxury—anchored by a 5-star, The Leela-managed vegetarian luxury hotel, complemented by modern lifestyle amenities and seamless connectivity.
About Ayodhya
Ayodhya has seen a dramatic transformation over the last 5–7 years from a relatively sleepy town into a fast-emerging smart city. With public and allied investments estimated at over ₹85,000 crore, the scale of infrastructure creation spanning roads, rail, airport connectivity, urban services, and civic redevelopment is reshaping both liveability and economic depth. This structural shift is what is driving longer stays, stronger investor confidence, and sustained real estate demand well beyond traditional pilgrimage cycles. The city crossed 100 million visitors in Q1 2025 itself, driven by improved infrastructure and global appeal, and is projected to reach up to 280 million visitors annually by 2030 according to a report by Liases Foras. In 2024, Ayodhya attracted 160 million visitors, more than five times the combined footfall of Mecca and the Vatican, underscoring why India’s spiritual corridor is emerging as a global leader and a growing pillar of our long-term portfolio.
About The House of Abhinandan Lodha (HoABL)
Founded in 2020 by Mr. Abhinandan Lodha, The House of Abhinandan Lodha (HoABL) is India’s largest branded land developer, focused on transforming land ownership through transparency, technology, and trust. The company has sold over 13 million sq. ft. of developed land within five years and currently has around 25 million sq. ft. under active development across five states in India. For more details, visit www.hoabl.com
