Mumbai, June 2026:Today’s men expect more from skincare than just basic protection. Long hours outdoors, daily exposure to pollution, rising temperatures and demanding lifestyles have created the need for products that work harder, smarter and faster.
Answering this need, INTOIT has announced the launch of Hybrid Sheild Suncare, a high-performance SPF 50 PA+++ designed specifically for men who demand uncompromising protection without compromising comfort.
Developed at the intersection of photostability science and microbiome research, Hybrid Sheild Suncare reimagines the role of sunscreen in a modern grooming routine. Rather than serving as a standalone SPF, the formulation acts as a complete daily defence system that protects, strengthens and supports overall skin health.
At the heart of the innovation lies INTOIT’s advanced Hybrid Filter Technology, combining Titanium Dioxide with next-generation UV filters Tinosorb S and Tinosorb M to reflect, absorb and neutralise harmful UV rays before they can damage the skin. Complementing this is the brand’s proprietary Sheild Technology, powered by an Invisible Layer Defence system that forms a transparent second-skin barrier across the face, delivering absolute zero white cast while blending seamlessly across all skin tones.
The lightweight formula absorbs within just 30 seconds, leaving behind an invisible, non-sticky finish that remains effective even under prolonged sun exposure.
More than traditional sun protection, Hybrid Sheild Suncare delivers six targeted skincare benefits in a single daily step, defending against UVA and UVB damage, neutralising free radicals, helping reduce pigmentation, maintaining hydration, refining skin texture and providing immediate soothing relief to stressed skin.
The science-backed formulation features a powerful blend of active ingredients including Panax Ginseng Root to combat oxidative stress, Bifida Ferment Lysate to support skin repair and barrier resilience, Alpha-Glucan to strengthen the skin microbiome, Niacinamide to improve texture and hydration, and Sepicalm VG to instantly calm and cool sun-exposed skin.
Speaking about the launch, Ruta Karve Misra, Founder of INTOIT, said:
“Hybrid Sheild is not only a sunscreen that happens to have skincare benefits, it is a biological defence system that happens to provide SPF 50 PA+++ protection. We built it for men who take their skin as seriously as everything else they do. Today’s consumer is looking for intelligent products that can do more with less, and Hybrid Sheild reflects exactly that philosophy.”
Dermatologically tested and suitable for all skin types and tones, Hybrid Sheild Suncare features a 100% photostable formula that maintains efficacy under prolonged sun exposure. The product is water-resistant, sweatproof, vegan, cruelty-free, free from parabens and petrolatum, and clinically tested using advanced UV filter technology.
Priced at ₹999, Hybrid Sheild Suncare joins INTOIT’s Daily Routine System, which includes Claytox Cleanser, 6X Complex Serum, Maximalist Moisturiser, Illumineye and Lip Restore SPF 30.
As men’s skincare continues to evolve beyond basic grooming, INTOIT remains committed to creating high-performance, science-backed solutions that simplify routines while delivering measurable results. With Hybrid Sheild Suncare, the brand takes another step towards redefining daily protection for the modern man.
About INTO IT:
Founded by Ruta Karve Misra, INTO IT was created to address a simple but often overlooked gap in the skincare market: men were being offered either overly complicated routines or products that failed to deliver meaningful results. It was also created to address a long-standing gap where men’s skincare had been overlooked for years. Built for the modern Indian man who values precision over hype and results over routine, INTO IT is rooted in the belief that skincare should be clear, functional and effective.
The brand focuses on creating clinically tested, multifunctional products that simplify skincare while addressing the everyday concerns of men’s skin, including sun exposure, pollution, fatigue, dehydration and barrier damage. Combining modern science, clean formulations and complete ingredient transparency, every product is designed to hydrate, repair and protect without unnecessary complexity. From the Daily Routine System featuring Claytox Cleanser, 6X Complex Serum, Maximalist Moisturiser, Illumineye and Lip Restore SPF 30 to its latest innovation, Hybrid Shield Suncare, INTO IT offers a streamlined approach to high performance skincare. Guided by the philosophy of “Skincare, Simplified,” the brand continues to create purposeful solutions that fit seamlessly into the lives of men who want fewer steps, greater impact and products they can rely on every day.
