2nd June, 2026, Delhi: BroCode, India’s most disruptive drink, and Bold Care, India’s leading sexual health and wellness brand, have launched BroTection, a condom written into existence by BroCode’s own consumers, in response to overwhelming demand for safe intimacy after a BroCode night. Built around the tagline “Have Fun. Not Kids,” the premise is simple: BroCode nights tend to end a certain way. BroTection is simply the brand being responsive to this behaviour. In doing so, BroCode becomes the first alcobev brand to swap traditional surrogate advertising for a product that reflects what its consumers are actually doing.
https://www.instagram.com/reels/DYY7ZPoR5CT/
BroCode consumers overwhelmingly report that a BroCode night has a way of becoming something much more. The brand listened. Then it had no choice but to act. The result is BroTection – a product that captures the overlap between nightlife, drinks and intimacy with a level of honesty brands rarely attempt publicly. BroTection was born from listening to BroCode consumers who value authenticity over optics.
When it came to bringing that idea to life, Bold Care felt like the obvious fit. BroCode and Bold Care share a similar cultural honesty and boldness, making BroTection a collaboration that naturally reflects the overlap between nightlife, attraction, and safe intimacy with a level of candour brands rarely attempt publicly. BroTection is simply a way for Bold Care and BroCode to tell their customers “Don’t worry, we got you.”
Speaking about the collaboration, Sameer Mahandru, Founder of BroCode-maker IndoBevs, said, “We’ve always known that BroCode consumers are bold and confident. We now understand what that confidence leads to. The numbers and conversations are a revelation, even for us! BroTection is not just a ‘campaign’ we decided to run; it is a direct response to what our consumers were already doing.”
“BroTection is also a deliberate line in the sand for the alcobev category. We are done hiding behind soda. If we are going to do surrogate advertising, it will reflect the reality of our consumers’ lives, not a sanitised version of it. This collaboration is unfiltered and the most honest thing our category has ever done,” Sameer added.
Rahul Krishnan, co-founder of Bold Care, said, “At Bold Care, we have always believed the best conversations around intimacy are the ones that feel honest, culturally relevant, and free from awkwardness or pretence. BroTection felt like a very natural collaboration for us because it came from a real consumer insight and a shared willingness from both brands to acknowledge it openly. We love ideas that reflect culture as it actually exists, and this collaboration does exactly that in a way that feels responsible, self-aware, and impossible to ignore.”
BroTection has been launched with a digital-first, social-led campaign – built for Instagram, driven by creators, and designed to be shared. The campaign also includes influencer engagement and on-ground activations at retail outlets across select Indian cities, to begin with.
About IndoBevs: Founded in 2007, IndoBevs is one of India’s boldest and fastest-growing alcobev companies, with a rapidly expanding global footprint, an annual turnover of ~INR 6 billion, and 700+ employees nationwide. IndoBevs owns and markets 15 in-house beverages. These include whiskies and premium spirits; category-defining brands such as BroCode, one of India’s most-loved drinks; Bonga Bonga, a disruptive mystery liqueur known for its bold flavour and distinctive design; and WingMan, a blended malt whisky crafted for the modern Indian consumer.
With over 2 million cases sold annually across 30 key markets in India and an international presence spanning USA, Australia, Canada, Africa and other key global markets, IndoBevs backs its ambition with a relentless focus on innovation and world-class infrastructure. Its state-of-the-art manufacturing network spans Goa, Maharashtra, and Karnataka, with a 42-acre greenfield malt distillery currently under construction in Sherpur, Uttar Pradesh.
From cult mainstream brands to premium craft expressions, IndoBevs builds every product with an uncompromising commitment to quality, creativity, and global relevance — blending commercial discipline and execution excellence to create distinctive experiences for millions of consumers the world over.
About Bold Care:
Launched in July 2020, Bold Care is at the forefront of revolutionising men’s sexual health solutions in India. Committed to science-backed treatments, it is India’s No.1 Sexual Health and Wellness Brand trusted by over 25 Lakh+ Indian men. At Bold Care, the approach to sexual wellness is comprehensive, blending modern medicine with traditional natural remedies. The brand’s main focus is for men to prioritise their sexual health, by providing easily accessible expert developed plans for problems such as Premature Ejaculation (PE) and Erectile Dysfunction (ED) and also have products such as India’s fastest growing condoms and water-based lubes range.
Bold Care’s solutions are available on its direct-to-consumer (D2C) website (www.boldcare.in) and leading e-commerce marketplaces such as Amazon, Flipkart, Meesho and many more. Additionally, the brand provides instant delivery across India through quick commerce platforms such as Swiggy Instamart, Zepto, & BlinkIt.
