New Delhi, June 8th, 2026: Dylect, one of India’s fastest-growing lifestyle tech brands, is driving awareness around road safety and accountability through its impactful campaign, “Scam Ya Dashcam?”, featuring youth icon, adventurer, and automobile enthusiast Rannvijay Singha.
The campaign highlights a growing reality on Indian roads. As traffic volumes increase and road situations become more complex, motorists are increasingly facing challenges that go beyond accidents, including false damage claims, staged incidents, and road rage encounters. In many such situations, the absence of credible evidence can lead to prolonged disputes, insurance complications, financial losses, and unnecessary stress. Through real-world scenarios, Dylect’s campaign aims to educate drivers on how dashcams can serve as an impartial witness when it matters most.
Road safety remains a critical concern in India, with 1.8 lakh road fatalities reported in 2024, and unsafe driving behaviours such as overspeeding contributing to nearly 70% of these deaths, according to official sources. Alongside growing safety concerns, consumers are increasingly seeking technologies that offer greater protection, accountability, and peace of mind while driving. As a result, the Indian dashcam market is projected to grow at a CAGR of nearly 15% through 2032, driven by rising awareness around vehicle safety, security, and evidence-based insurance claims.
By providing continuous visual records of on-road events, dashcams help establish facts, support insurance claims, and protect drivers against fraudulent road scams and disputed liability cases, making them an increasingly essential automotive accessory for modern motorists.
“With road incidents becoming increasingly complex, drivers need more than just safe driving habits. They need reliable evidence,” said Anuj Bhatia, Founder, Dylect. “At Dylect, we are focused on bringing accessible, technology-driven automotive solutions to the market. Through innovations such as dashcams, we aim to enhance road safety, simplify dispute resolution, and give motorists greater peace of mind.”
Featuring Rannvijay Singha, the campaign underscores the importance of in-car recording technology in today’s driving environment, where proof can often make the difference between avoiding a road scam and facing an unnecessary dispute.
Dylect’s dashcam range is equipped with features such as high-resolution recording, G-sensor technology that automatically locks footage during an impact, and reliable storage of critical video evidence. Designed to provide dependable documentation of on-road events, the devices help drivers capture incidents accurately and access evidence when needed.
Through the “Scam Ya Dashcam?” campaign, Dylect seeks to spark greater awareness about the role of technology in promoting safer and more accountable driving. As road environments continue to evolve, dashcams are transitioning from a convenience accessory to a practical safety tool – empowering motorists with reliable evidence, enhanced protection, and greater confidence every time they get behind the wheel.
About Dylect
Dylect is one of India’s fastest-growing lifestyle tech brands, offering innovative technology solutions across automotive, smart home, and consumer electronics categories. Focused on delivering quality, reliability, and value-driven innovation, Dylect strives to bring thoughtfully designed technology that enhances everyday life through greater convenience, safety, and performance.
