Mumbai, June 12, 2026. Mobavenue AI Tech Limited (“MATL”) (BSE: INE622Q01019), a digital-first, AI native technology company operating across advertising, marketing and consumer growth, today announced the launch of PiiX, an AI-powered growth intelligence platform purpose-built for Apple Search Ads and the company’s first dedicated solution for the iOS ecosystem. PiiX enables app marketers to convert high-intent App Store searches into measurable installs by combining deep audience insights, machine-learning-driven optimisation, and intelligent automation.
The Opportunity
The App Store has emerged as one of the most important channels for connecting with users who are actively looking for new apps. According to Omdia, Apple’s advertising business grew by 15% last year to nearly $7 billion, with approximately 95% of that revenue linked to app install advertising on the App Store. When someone opens the App Store and types in a search, they are not browsing passively; they are ready to act. The scale of the opportunity reflects this.
| 850M+
Weekly App Store visitors globally |
65%
iOS downloads start with a search |
>60%
Conversion rate at the top search result |
Despite this quality of intent and momentum, scaling Apple Search Ads remains operationally difficult. Managing thousands of keywords, aligning Custom Product Pages with user intent, optimising bids in real time and extracting meaningful insight from large volumes of campaign data are challenges that consistently create bottlenecks for growth teams. Most teams end up making slow, manual decisions on a channel that rewards speed and precision.
What PiiX Does
PiiX sits across the full Apple Search Ads acquisition funnel as a growth intelligence layer, learning from every search, click and install to progressively sharpen campaign performance. It automates the decisions that matter most across three interconnected layers:
| ASA: Traffic
Intelligent keyword expansion and automated bidding that captures high-intent searches without manual intervention. The machine learning engine continuously improves based on performance, competition and conversion signals. |
CPP: Intent Matching
Contextual mapping of search terms to Custom Product Pages, the most underutilised conversion lever in the App Store. Matched pages consistently deliver significantly higher conversion rates than generic product pages. |
ASO: Conversion
Creative and metadata optimisation that maximises install rate once a user lands on the product page. Continuous analysis of performance signals rather than a one-time audit. |
Platform Capabilities
PiiX is built around six core capabilities that work together across every layer of a campaign.
| Automated Bidding
Machine learning adjusts bids in real time based on performance, competition and conversion probability. The platform runs continuously, so campaigns are never left making yesterday’s decisions. |
Intelligent Keyword Expansion
AI surfaces high-value keyword opportunities that standard reporting often misses, expanding reach without sacrificing relevance or inflating spend. |
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| Audience Intelligence
Deep segmentation and consumer intent analysis inform campaign strategy at a level beyond keyword targeting alone, helping clients identify and reach the users most likely to convert. |
Smart CPP Mapping
Custom Product Pages are automatically matched to the most relevant search terms, delivering up to 35 to 50 per cent higher conversion rates compared to generic product pages. |
|
| 24/7 Real-Time Optimisation
Continuous monitoring and automated adjustment ensures campaigns run at peak efficiency around the clock, without requiring human intervention on routine decisions. |
Human-AI Collaboration
AI handles execution and optimisation while Mobavenue’s campaign experts focus on strategy, creative direction and client outcomes, combining the speed of automation with the judgement of experience. |
| “The App Store has evolved into one of the most important growth channels for mobile brands, and the numbers make it hard to ignore. Over 850 million people visit the App Store every week, 65% of iOS app installs start with a search, and ads at the top of search results convert at more than 60%. The intent is there. What most marketers lack is the intelligence layer to act on it at scale. We built PiiX to change that. By bringing together Apple Search Ads, App Store Optimisation, audience intelligence and AI-driven automation, PiiX moves marketers beyond campaign management and towards true growth intelligence, enabling them to understand consumer intent, act on it faster, and drive sustainable growth across the entire App Store ecosystem.”
Tejas Rathod, Founder and CTO, Mobavenue AI Tech Limited |
Why It Matters Now
The Apple Search Ads market has sophisticated global players on the analytics side and agency models on the execution side, while the availability of integrated platforms that combine both capabilities with AI-driven intelligence remains limited in India. PiiX is built to fill that gap. It combines the intelligence of an analytics platform with the execution capabilities of a managed service, and the AI underneath gets smarter with every campaign it runs.
- Full-stack ASA, CPP and ASO in a single integrated platform rather than three separate tools
- An audience intelligence layer that goes beyond keywords to understand who is searching and why
- Built on Mobavenue’s decade of performance marketing expertise across India and global markets
Looking ahead, MATL intends to expand the platform’s capabilities across the broader iOS ecosystem, including, SKAN Ads, iOS advertising and iOS retargeting capabilities.
Part of a Larger Consumer Growth Stack
PiiX further strengthens Mobavenue AI’s growing ecosystem of AI-powered consumer growth platforms. Designed to support the full consumer growth journey, the platform is primarily focused on user acquisition, helping brands convert high-intent searches into installs through audience intelligence, automation and continuous learning. PiiX enables marketers to transform the App Store from a discovery channel into a scalable growth engine that delivers measurable business outcomes.
About Mobavenue AI Tech Limited:
Mobavenue AI Tech Limited (BSE: INE622Q01019) is a global AI-powered AdTech and consumer growth company that enables businesses, enterprises, publishers and large global agencies to connect with high-intent consumers and drive measurable outcomes across the full customer journey.
Its proprietary A3 framework, spanning Awareness, Acquisition, and Activation, ensures a full-funnel, outcome-led approach to digital growth. Headquartered in Mumbai with a growing global presence across Southeast Asia, MENA, LATAM, the UK, and the USA, Mobavenue works with 150+ brands across e-commerce, BFSI, fintech, travel, OTT, gaming, healthcare and retail, from publicly listed enterprises to some of the fastest-growing digital businesses in the market.
At the core is the GMP 360 stack, a unified platform integrating data, AI-led decisioning, and programmatic execution across mobile, video, Connected TV, web, OEM, and DOOH, enabling real-time intelligence and consistent outcomes at scale.
