India, Delhi, June 17, 2026: Clovia, India’s leading lingerie, sleepwear, activewear, and personal care brand, transformed an ordinary shopping day into a memorable red carpet experience at Gaur City, Noida, inviting women to step into the spotlight and celebrate themselves.
Designed to create moments of joy and self-expression, the activation encouraged shoppers to walk the red carpet, strike a pose, and enjoy a moment dedicated entirely to them. What began as a regular store visit soon evolved into an engaging experience filled with laughter, confidence, and plenty of picture-perfect moments as customers embraced their time in the spotlight.
Link to the video: https://www.instagram.com/p/DZnNEeEP2Qx/
Rooted in Clovia’s motto, ‘Happy is My Superpower’, the experience reinforced the brand’s belief that women from all walks of life deserve to feel celebrated, not just during milestones and special occasions, but also in the little everyday moments that bring happiness and make life memorable.
Through initiatives like these, Clovia continues to engage with its patrons in authentic, relatable, and meaningful ways, creating experiences that strengthen consumer connections and bring the brand’s philosophy to life.
About Clovia
Clovia is a leading fashion, lingerie, and personal care brand for urban millennial women. Launched in 2015, the company designs, manufactures, and sells premium fashion lingerie, innerwear, nightwear, shapewear, swimwear, and athleisure products under the brand Clovia, and personal care products under the brand Skivia. Reliance Retail Ventures acquired an 89% stake in the brand Clovia in 2022.
Today, Clovia offers more than 6,000 product styles in lingerie (250+ new styles a month) in 50+ sizes for 9 Body Types based on its feedback-led design approach and backed by its proprietary “Clovia Curve Fit Test”. The company ships almost 1.3 Mn products a month, shipping a product every 1 sec. Clovia has a customer base of 5 Mn+ customers across online and offline in 2500+ cities.
