Mumbai, Thursday, 19 th June 2026: Stable Money, the premier investment app for safety-first Indians seeking better returns, has officially rolled out three new ads, conceptualized and created by The Script Room. The campaign aims to demystify fixed-income investments, highlighting fixed deposits (FDs) that offer interest rates of up to 8.3% p.a.
With the Indian financial landscape evolving rapidly, Stable Money continues its mission to provide retail investors with secure, hassle-free ways to grow their wealth. The new campaign takes a refreshingly direct and relatable approach to personal finance.
The ads engage investors by contrasting the reassuring safety of RBI-regulated instruments with the impressive growth potential of up to 8.3% returns. Saurabh Jain, Founder, Stable Money said, “We built Stable Money to make Indians financially stable. We have always believed your money should bring you peace, not worry – and there is no better way to do that than investing in Fixed Deposits. This campaign captures that belief, and The Script Room helped us show it beautifully.”
Ayyappan, Founder, The Script Room commented, “A quiet campaign in the midst of all the noise and action in fintech advertising space. Big thanks to Saurabh Jain for finding brilliance in simplicity and championing it through and through. We could not have asked for a better person than Ramsam to direct, along with everyone at Coconut Films. Big hugs to both.”
Ramsam, Writer & Director said, “In a day and age where ads are reduced to 20secs, attention spans have reduced further. Resulting in crazy and bizarre narratives being used to grab attention. So, you either do crazier stuff, Or do the opposite of it. That’s exactly what we did for Stable Money, opposite of crazy, given the category and what the brand stands for. A campaign where pretty much nothing happens. Literally nothing happens – no stunts, no music, no editor, no celebrity, no nothing! A series of films where people do what I enjoy doing most, and what I enjoyed directing also.”
YouTube links:
Ad 1: https://www.youtube.com/watch?v=9_iHaiiGcQI
Ad 2: https://www.youtube.com/watch?v=PYxFAxN63_0
Ad 3: https://www.youtube.com/watch?v=SS0s0UZmCOg
About The Script Room
With offices in Mumbai & Bangalore, The Script Room is an independent creative agency, founded in 2019 with a sharp focus on the power of audio visual storytelling within modern brand-building. The agency partners with leading brands such as PhonePe, Ajio, Groww and HDFC, delivering strong narratives that cut through clutter and drive engagement. With a nimble, collaborative approach, The Script Room continues to build a reputation for insightful and impactful creative solutions. For more information, visit www.thescriptroom.inor write to [email protected].
