New Delhi, June 22, 2026: Medusa Beverages, India’s fastest growing homegrown beer brand has launched an original Haryanvi music video on the occasion of World Music Day, celebrating the brand’s growing presence in Haryana bringing its bold can design into the spotlight .
Built around the idea that great music, like great beer, speaks the language of the people it belongs to, the campaign draws on the pride, energy, and storytelling traditions of Haryana to create a moment of genuine connection with local audiences.
The music video brings together Medusa’s full portfolio including Premium Strong Beer, AIR Mild Beer, and the limited edition House of the Dragon: Fire Edition collaboration, within a story rooted in regional culture. The campaign lets the brand story unfold through the spirit of Haryanvi identity, using language, humour, and local character to resonate with audiences in the state. Through the music video, Medusa Beverages reaffirms its commitment to the communities it is part of, showing up not just on shelves but in the culture and moments that matter to its consumers.
Speaking about the campaign, Gaurav Sehgal, Vice President, Marketing, Medusa Beverages, said, “Music has always been a core part of how Medusa connects with its consumers, and Haryana has been a market that has responded to the brand with real warmth. World Music Day felt like the right occasion to celebrate that relationship in Haryana’s own voice and on its own terms. This music video is our way of honouring local culture while giving consumers a closer look at our bold can design. It is authentic, it is energetic, and it is very Haryana.”
The campaign is now live across Medusa Beverages’ digital and social media platforms and aims to drive awareness, engagement, and conversations around the brand’s refreshed identity and growing presence in the state.
About Medusa Beverages
Medusa Beverages is an Indian beer brand recognised for its high quality brews and bold flavours. Founded in 2017 by Avneet Singh, the brand has a presence across Delhi, Punjab, Chandigarh, Uttar Pradesh, Uttarakhand, Chhattisgarh, Himachal Pradesh, Haryana, Jharkhand and Karnataka. Drawing inspiration from the mythological Medusa, the brand combines distinctive taste profiles with striking aesthetics to create a memorable beer experience. Specialising in a variety of Lager beers, Medusa caters to a wide range of palates, appealing to beer enthusiasts who value both quality and innovation.
