[June 2026 National] : After months of developing a product alongside thousands of community members, Skinvest is introducing Melts, a science-led lip care duo created for daytime protection and overnight recovery. Instead of following a traditional behind-the-scenes product development process, the brand brought consumers into the journey from the very beginning, inviting them to shape everything from ingredient preferences and textures to packaging decisions and the overall experience. The result is a launch built through ongoing conversations, real-time feedback, and active consumer participation at every stage.
What makes Melts different begins long before its formulation. In a category that has traditionally been developed behind closed doors, Skinvest chose to open up the creation process to its community. Instead of finalising a product first and then testing consumer response, the brand invited its audience into the journey from the beginning. Through ongoing polls, feedback loops, social conversations, ingredient discussions, packaging inputs, texture preferences, and real-time reactions, thousands of consumers actively shaped what would eventually become the final lip care system. This approach reflects a shift in how consumers engage with beauty brands, where feedback now plays a direct role in product development.
Building on this co-creation philosophy, Melts has been developed as a two-variant system that mirrors the rhythm of daily life. For daytime use, Melts SPF + Tint is a lip treatment designed to combine protection with enhancement. Formulated with SPF 30 PA++++ broad-spectrum UV filters, MaxiLip™ peptide technology, ceramides, hyaluronic acid, squalane, and nourishing botanical oils, it is designed to help defend lips against sun-induced darkening while supporting a smoother, softer, and more hydrated appearance over time. The lightweight cushion-gloss texture delivers shine and comfort without stickiness, making it suitable for everyday wear and layering across different moments of the day.
As the day ends, Melts transitions into its second ritual with Melts Repair + Brighten, an overnight lip treatment created to work during the skin’s natural recovery cycle. Powered by PDRN renewal technology, Wonderlight™ brightening complex, ceramides, hyaluronic acid, and barrier-supporting botanical lipids, the formula is designed to help restore lip comfort, improve visible texture, and support a more even-looking tone over time. Unlike conventional overnight lip masks that sit on the surface, this formulation is designed as a more structured repair system that works to support barrier strength and long-term lip health while remaining lightweight and non-sticky through the night.
Together, the two products form a complete lip care ritual that reflects how modern consumers engage with skincare today, not as isolated steps, but as continuous care across different moments of the day. More importantly, Melts is not positioned as a brand-led creation alone, but as something shaped in collaboration with the people who use it, tested through conversation rather than assumption, and refined through real-time feedback rather than post-launch correction.
The Melts SPF + Tint is priced at INR 499, while the Melts Repair + Brighten is also available at INR 499. For those looking to experience the complete lip care ritual, the Melts Duo, featuring both variants, is available at INR 799. The collection is available for purchase at: Skinvest official website
“Most beauty brands launch products and then ask consumers what they think. We wanted to reverse that process completely. With these lip balms, we wanted our community to be part of the journey from the beginning itself. Every poll, comment, concern, request, and suggestion helped us understand what consumers genuinely wanted from an everyday lip product.
People today do not just want another lip balm. They want textures that feel comfortable in Indian weather, formulas that actually nourish the lips long term, packaging that feels exciting, and products that emotionally connect with them. This launch became much bigger than creating lip balms. It became about creating a beauty experience together with the community,” says Divya Malpani, Founder, Skinvest
With Melts, Skinvest continues to strengthen its position as a digitally native, community-driven beauty brand that blends performance-led skincare with consumer participation. The launch signals a shift not just in how lip care is formulated, but in how it is imagined, developed, and brought to life in the first place.
With Melts, Skinvest hopes to redefine lip care not only through science-backed formulations but also through a product development process where consumers become collaborators rather than just customers.
