Bengaluru, July 23, 2026: Godrej Consumer Products Limited (GCPL) announced the national launch of Godrej Bloq, its underarm deo & antiperspirant brand, while partnering with Bhamla Foundation to support the distribution of 500 Pink E-Rickshaws to women across Maharashtra. The initiative brings together women empowerment, livelihood generation, and sustainable mobility, while marking the debut of a new personal care offering designed for active, on-the-go consumers.
Launched by the Government of Maharashtra, the Pink E-Rickshaw Scheme aims to create livelihood opportunities for women through vehicle ownership and entrepreneurship. To further expand the programme, Bhamla Foundation is distributing 500 additional beneficiaries by funding the beneficiary contribution under the scheme and facilitating financing, training, registration and onboarding support. As part of the partnership, Godrej Bloq is supporting the distribution of 500 Pink E-Rickshaws and providing Bloq Freshness Kits to participating drivers, helping them stay fresh and confident during long hours on the road.
Commenting on the launch Samir Suryawanshi, Head of Marketing – Personal Care, Godrej Consumer Products Limited (GCPL), said, “Consumers today lead increasingly active and dynamic lifestyles and they expect products that deliver both performance and convenience. Godrej Bloq has been developed to address this evolving need through an innovative lotion-based format that offers effective sweat and odour protection, helping consumers feel fresh and confident throughout the day.
Samir Suryawanshi further added, “We firmly believe that confidence can play a meaningful role in enabling women to pursue opportunities and achieve financial independence. Godrej Bloq is designed for women who are constantly on the move, women who work hard, take charge and keep our cities moving. Through the Pink E-Rickshaw initiative in partnership with Bhamla Foundation, we are proud to support women entrepreneurs who are building livelihoods while contributing to a cleaner and more sustainable mode of transportation.”
Godrej Bloq enters the growing antiperspirant category with a lightweight lotion format that delivers up to 48 hours of sweat and odour protection while providing underarm care benefits. Suitable for all skin types, it is available in a 40g pack priced at ₹99 and can be purchased through leading quick-commerce and e-commerce platforms, including Blinkit, Zepto, BigBasket, and Amazon.
ABOUT GODREJ CONSUMER PRODUCTS
Godrej Consumer Products is a leading emerging markets company, driven by the purpose of bringing the goodness of health and beauty to consumers in emerging markets. As part of the Godrej Industries Group, we are fortunate to have a proud legacy of over 125 years, built on the strong values of trust, integrity, and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.
Today, we enjoy the patronage of 1.4 billion consumers globally. We rank among the largest Household Insecticide and Hair Care players in emerging markets. In Household Insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.
We believe that we are only as good as what we do next. So, we strive to continuously improve how we do business, and how we live in the world, shaping a more sustainable and responsible future by placing our planet and people alongside profit. Through Godrej Good & Green, we are helping create a more inclusive and greener planet, in line with the United Nation’s Sustainable Development Goals, and the needs of local communities. At the Godrej DEI (Diversity, Equity, Inclusion) Lab, we work on empowering inclusion, help build DEI ecosystems across corporate India and aim to bring ideas and innovation related to DEI to the mainstream.
