NAGPUR, 28th July 2026: PureSil Paints today announced the national launch of PureSil Interior-Exterior Mineral Paint, introducing advanced Silicification Technology to India’s decorative paints industry. Formulated as an ultra-sustainable, Zero-VOC coating, PureSil offers a healthier, high-performance alternative to conventional petroleum-based acrylics.
Developed by materials scientist Dr. Nikhil Dhote (Ph.D., CSIR-NEERI) with over 15 years of inorganic chemistry expertise, PureSil’s proprietary formulation utilizes silicate binders derived from rice husk ash and industrial fly ash — transforming abundant agro-industrial waste into premium architectural coatings.
Unlike conventional paints that glue a temporary film to a surface, PureSil’s Silicification Technology chemically bonds with masonry. This breathable mineral matrix regulates moisture, delivers UV stability, provides A1 fire-rated protection, and naturally resists mould — maintaining pristine indoor air quality that is exceptionally safe for families and sensitive environments.
By replacing imported petroleum-derived polymers with 100% indigenous mineral chemistry, PureSil advances India’s push for self-reliant manufacturing. This strategic import substitution slashes the carbon footprint of decorative coatings by over 46%. Engineered for Indian climates, the paint’s 20-year lifespan is ideal for projects targeting IGBC and LEED certifications.
Commenting on the launch, Dr. Nikhil Dhote, Founder & Chief Technologist, said:
“For decades, the industry has relied on imported petrochemical films that degrade indoor air quality. Silicification Technology changes this by allowing our coating to chemically fuse with masonry. We are pioneering a circular economy that turns domestic waste into the future of self-reliant, sustainable construction in India.”
PureSil Interior-Exterior Mineral Paint is available via authorized networks in Nagpur, Vadodara, Raipur, and Kolkata at an introductory price of ₹320 per litre. Metropolitan expansion is planned over the coming months.
About PureSil Paints
PureSil Paints pioneers circular chemistry in the building materials sector, operating manufacturing facilities producing 100,000 litres of mineral paint monthly, supported by daily production of 30 tonnes of Sodium Silicate and 20 tonnes of Potassium Silicate. The company is recognized by the Government of India’s Department for Promotion of Industry and Internal Trade (DPIIT) as a startup in the Specialty Chemicals sector (Certificate No. DIPP274441).
