Chennai, 30 October: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, today announced the launch of nine products and 28 new SKUs under the Independence brand in Tamil Nadu, marking a significant push to strengthen its presence and accelerate growth in the state’s biscuit market. It will be available to consumers from 2 November 2026.
Tamil Nadu is a key market for RCPL’s biscuit business. With increased production capacity and an expanded portfolio, the company aims to build scale, expand consumer reach and capture a larger share of the state’s biscuit market.
The Independence biscuit portfolio caters to diverse consumer needs and occasions through nine products: Independence Power Up, Independence Butter Bliss, Independence Milky Power, Independence Marie Prime, Independence Coco Vanilla & Chocolate, Independence CremYum Orange, Independence CremYum Choco, Independence Coco Bourbon and Independence Glucose Boost. The range will be available in trial packs at ₹5, sharing packs at ₹10, and larger home packs priced between ₹40 and ₹125.
The portfolio is led by Independence Power Up and Independence Milky Power. Power Up combines milk, glucose and protein in one biscuit, offering a differentiated proposition within the everyday biscuit category.
“Tamil Nadu is a key market for our biscuit business, and our focus is on expanding our portfolio to address evolving consumer preferences while building scale. Milk biscuits are well established in household consumption, and with Independence Power Up Biscuits, we are building on this familiarity through a differentiated offering that brings together milk, glucose and protein in one product. Our broader portfolio reflects our philosophy of ‘Each Consumer, Each Occasion’—identifying opportunities across consumer needs and translating insights into relevant products that deliver greater value,” said Mr. T Krishnakumar, Director of Reliance Consumer Products Limited, RCPL.
Brand Association with Ajith Kumar Racing
RCPL is collaborating with Ajith Kumar Racing to launch Independence Power Up, aligning the product’s differentiated positioning with the performance-driven ethos of motorsport. The association aims to strengthen brand visibility and consumer awareness in Tamil Nadu, supporting RCPL’s broader ambition to expand its biscuit portfolio and market presence.
Omnichannel Distribution
The portfolio will be available through general trade, national and regional modern trade, e-commerce, Reliance Retail and wholesale channels, supporting wider market access and distribution reach.
About Reliance Consumer Products Limited
Reliance Consumer Products Limited (RCPL) is the FMCG arm of Reliance Industries Limited. It is focused on building consumer brands and making quality products accessible to consumers across India. Through its portfolio of brands, RCPL seeks to combine consumer understanding, product innovation and accessible offerings across categories.
RCPL is pursuing a two-pronged strategy to build its biscuit business. Independence drives scale through a broad portfolio of everyday and indulgent biscuits. Maliban, RCPL’s joint venture partner and a leading Sri Lankan biscuit maker, brings its expertise and heritage to differentiated, premium propositions. Together, the two brands cater to diverse consumer preferences and occasions, so RCPL can build a portfolio that combines reach with differentiation.
