Bengaluru, 30th October, 2026 – Sonata introduces the latest evolution of its Sonata Gold collection, bringing an elevated design language and fresh colour variations to its gold-led offerings for Dhanteras. Rooted in the enduring significance of gold as a symbol of prosperity, good fortune and new beginnings, the collection reimagines a traditional festive season through contemporary design and everyday functionality. With its refined detailing, the new Sonata Gold collection brings a personal dimension to festive dressing, bringing the sentiment of gold into a timepiece that can be worn and cherished beyond the festive season. Blending traditional significance with everyday utility, the collection makes for a meaningful addition to festive purchases, one that brings together personal style and the spirit of the occasion.
The new Sonata Gold collection is available in two fresh hues, blue and green, complemented by a striking gold-tone bezel. A beautifully pressed dial pattern adds depth, while the 22K gold coin at the bottom centre, framed by an outline ring, serves as the defining element of each timepiece. At a time when gold prices are approximately ₹14,400 per gram, the collection seeks to make gold buying more accessible, offering consumers a contemporary way to embrace the tradition of purchasing gold during Dhanteras.
Each watch makes for a thoughtful way to mark the spirit of Dhanteras. Intricate crown detailing, along with refined indices, a redesigned minute ring and improved hands, lends the watches a polished finish while enhancing dial readability. Blending the cultural significance of gold with fashion forward design, the collection offers a distinctive timepiece for consumers looking to carry the spirit of auspicious occasions into everyday life.
Pulak Narain, Brand Head – Sonata, Titan Company Limited, said, “Sonata Gold has been the flagship offering from Sonata, which brings together craftsmanship of design, and value of gold that associates very well with the auspicious occasion of Dhanteras. Sonata Gold gives our customers an opportunity to own something valuable and traditional yet lasts beyond the occasion. The new Sonata Gold collection that we are launching on the occasion of Dhanteras this year takes the product a step forward, with much more emphasis on design, premium materials and thoughtful elements that lend a modern look to the collection while still being rooted in tradition and ethnicity. We are sure this collection will resonate very well with our customers and Sonata Gold will continue to be the bestseller for us that it has always been.”
The collection brings together thoughtful craftsmanship and everyday versatility. Whether chosen as a personal purchase for Dhanteras or as a gift for a loved one, the new Sonata Gold collection offers a modern way to carry forward a cherished tradition.
Priced at INR 8,695 onwards, the new Sonata Gold collection will be available across Titan World stores, authorised retail outlets and leading e-commerce platforms and online, offering a modern heirloom-inspired expression of gold for the festive season.
About Sonata:
Sonata, the largest-selling watch brand in India from Titan Company Ltd., a TATA group company, has built its reputation on delivering great quality and outstanding value for its customers. The brand enjoys a robust annual sales volume of over 5 million watches, supported by a strong retail network of over 8,000 dealers nationwide. Every Sonata watch is a purchase backed by the TATA promise of excellence.
