India, 4 August 2026 – Mogu Mogu, the beverage pioneer behind the iconic nata de coco “sip and chew” experience, is expanding beyond a single-product beverage brand into the snacking category. Having introduced Mogu Mogu Candy earlier this year, the brand is gearing up to launch the much-awaited Iced Tea in August, marking a landmark step in its India growth story.
Both these products build on Mogu Mogu’s proven success across international markets, where the brand has already diversified well beyond its flagship drink. This India rollout reflects the strong consumer affinity the brand has earned locally, and reinforces India’s position as one of Mogu Mogu’s fastest-growing markets globally.
The Mogu Mogu Candy offers a better-for-you alternative to conventional confectionery, as sugar-free, enriched with Vitamin C, and infused with sorbitol for a refreshing cooling effect. It comes in the beloved flavours of Lychee, Peach, Mango, and Strawberry. True to the brand’s playful spirit, each candy is shaped like the Mogu Mogu mascot, packaged in a design inspired by the brand’s iconic bottle.
The Mogu Mogu Iced Tea introduces a first-of-its-kind innovation to the ready-to-drink tea category, pairing fruit tea with Mogu Mogu’s signature nata de coco. Currently available in Lemon and Peach, it delivers the brand’s iconic “sip and chew” experience with an unexpected Asian-inspired twist.
Speaking on the expansion, Vikash Singhal, Founder & Director, Sunbeam Mercantile Ventures, said, “Mogu Mogu has always been about a refreshing, fun drink with a unique texture. With the launch of the candy and iced tea, we’re extending that same signature taste and feeling of nata de coco into categories that people enjoy every day. As we expand across 300+ cities, with a strong push into Tier II and Tier III markets, these launches mark a defining step in building Mogu Mogu into a multi-category brand in India. We’re especially encouraged that over 60% of consumers who experience our in-store activations return as repeat buyers – a strong signal for Mogu Mogu’s long-term growth in India.”
This expansion marks a defining chapter in Mogu Mogu’s India journey. By bringing its globally loved sip-and-chew experience into candy and iced tea, Mogu Mogu isn’t just adding products; it’s building an everyday brand ecosystem that meets Gen Z and loyal millennials wherever they snack, sip, or scroll.
Availability and Pricing
- Mogu Mogu Candy: ₹120 for a 19.5g pack, available nationwide.
- Mogu Mogu Iced Tea: ₹60 for a 300ml pack, launching first across South India ahead of a national rollout.
Both products will also be available on quick-commerce platforms, including Blinkit and Zepto.
About Mogu Mogu
Mogu Mogu is a flagship brand of Sappe Public Company Limited (SAPPE), a leading beverage innovator headquartered in Bangkok, Thailand. The world’s first fruit juice drink with nata de coco, Mogu Mogu pioneered the Snack Drink category and today sells in 100+ countries worldwide. Known for its sip-and-chew experience, a wide range of fruit flavours, and a growing portfolio that now includes Mogu Mogu Candy and Mogu Mogu Ice Tea. Follow Mogu Mogu on Instagram, or visit www.mogumogu.com.
