Mumbai, 7th August, 2026: DS Group, one of India’s leading FMCG companies and a diversified business conglomerate, partnered with Spider-Man for Pulse Candy through an integrated consumer engagement campaign.
Bringing this collaboration to life in OOH, MOMS Outdoor conceptualised and executed a high-impact campaign that transformed cityscapes into immersive storytelling canvases, seamlessly blending entertainment with brand communication. Built around the powerful thought, “Even Spider-Man Cannot Resist Pulse,” the campaign reimagined the iconic superhero in a uniquely Indian brand context. MOMS Outdoor translated this creative idea into a visually striking outdoor experience.
Commenting on the campaign, Jayesh Yagnik, CEO, MOMS Outdoor, said, “Outdoor advertising has the unique ability to turn everyday spaces into unforgettable brand experiences. For Pulse Candy, we wanted to go beyond conventional branding and create an execution that would instantly capture attention and make people stop and engage. By creatively extending Spider-Man’s web across multiple outdoor formats, we transformed a simple campaign into an immersive visual spectacle. It is a great example of how contextual creativity, strategic planning and flawless execution can elevate outdoor advertising into a powerful storytelling medium.”
MOMS is a part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World operates several specialized brands in the OOH space including Platinum Outdoor, activation specialist Madison TURNT, rural specialist Anugrah Madison, and retail specialist MRP. Madison World, through its 11 units, served over 500 advertisers last year. MOMS handles blue chip clients like Asian Paints, Raymond, Pidilite, Swiggy, Oppo, Rado, Bajaj, Caltex, Pepsico, ITC and several others
