This Raksha Bandhan, Zepto is putting sisters firmly in the winning seat with ‘Rigged Rakhi’ – a playful take on classic sibling rivalry that brings Rakhi Roulette to life, because no matter what the brother spins, the sister always wins.
Bringing alive the chaos, banter and friendly competition that make sibling relationships what they are, ‘Rigged Rakhi’ celebrates Raksha Bandhan with a little mischief and a lot of sisterly advantage. Because this year, sisters may just have the upper hand – and even luck is on their side.
Celebrating the spirit of sibling banter, gifting and a little festive mischief, Zepto has partnered with Cadbury Celebrations and GIVA for the campaign, offering brothers plenty of ways to keep their sisters happy—from chocolates and jewellery to thoughtful Rakhi gifts.
With Rigged Rakhi, Zepto is ensuring that this festive season, sisters don’t just tie the rakhi – they also get to win the game.
Because why should brothers get to decide anything?
For a deeper dive into the campaign, sharing a post from Chandan Mendiratta, Chief Brand Officer, Zepto, on the idea and the sister-first spirit behind it as well as the campaign films:
