New Delhi, 31 August 2026: Eveready Industries India Ltd., the country’s leading battery and flashlight brand, announced its partnership with Zepto to launch India’s first doorstep household battery collection and recycling initiative. The programme aims to make the disposal of used household batteries easier and more convenient for millions of users across India by integrating battery collection into routine doorstep deliveries.
This partnership brings together India’s No. 1 battery brand and quick commerce company – Zepto – with a shared vision of promoting responsible consumption and advancing a circular economy. Through the ‘Batteries for Better’ initiative, Eveready and Zepto aim to make battery disposal more accessible while encouraging households to adopt more sustainable waste disposal practices.
As part of this innovative collection model, users ordering on Zepto will have the option to select a “Return Battery” feature at checkout post which they can hand over their used household batteries to Zepto delivery partners at the time of order delivery. The collected batteries will be sent to Eveready for responsible recycling and disposal through authorised channels in compliance with applicable environmental regulations and Extended Producer Responsibility (EPR) guidelines. The initiative will be rolled out across Delhi and Bengaluru, leveraging Zepto’s extensive last-mile delivery network to build a convenient battery collection ecosystem for users. Eveready and Zepto intend to progressively expand the programme to additional cities across India, making responsible battery disposal accessible to a wider consumer base.
Speaking on the launch of the initiative, Mr. Anirban Banerjee, Chief Executive Officer, Eveready Industries India Ltd., said: “We are delighted to collaborate with Zepto on this pioneering initiative that transforms everyday deliveries into opportunities for responsible environmental action. Through this programme, Eveready aims to drive greater consumer awareness around responsible battery disposal while helping strengthen circular economy practices in India. As a leader in the country’s battery industry, we remain committed to creating meaningful impact through sustainable innovation and responsible stewardship of our products throughout their lifecycle.”
To encourage participation, users who contribute used batteries for recycling will receive a certificate recognising their contribution towards responsible waste management. In addition, they will also be eligible for special benefits on subsequent purchases of Eveready batteries through the Zepto platform.
Commenting on the partnership, Mr. Devendra Meel, Chief Business Officer, Zepto, said: “The biggest barrier to responsible disposal is not intent, it is convenience. Most households have used batteries lying in drawers because there has never been a simple, everyday way to return them. With this partnership, we are using Zepto’s last-mile network to turn regular orders into battery take-back moments. We thank our seller partners for enabling this. Even at a modest scale, every million household batteries collected can help divert several tonnes of battery waste from mixed garbage streams into authorised recycling. That is the opportunity here, using quick commerce not only for access, but to build habit-level infrastructure for more responsible consumption.”
The partnership further reinforces Eveready’s commitment to sustainability, innovation, and responsible manufacturing, while strengthening its leadership in environmental stewardship and Extended Producer Responsibility compliance.
About Eveready Industries India Ltd.
With a legacy of over 100 years, Eveready Industries India Ltd. (NSE Symbol: EVEREADY, BSE Scrip Code: 531508, CSE Scrip Code 000029) is a household name in batteries and flashlights, with an emerging presence in the consumer and professional lighting space.
Since its inception in 1934, Eveready has been at the forefront of the dry cell battery market, enriching the lives of millions with portable energy and lighting solutions. The company’s iconic catchphrase “Give Me Red” has become synonymous with trust and dependability, resonating with consumers across generations.
In 2023, the company embarked on a transformative journey, marked by the unveiling of its new infinity logo and the empowering tagline “Give Me Power, Give Me Red”. The pivotal year also witnessed the launch of its Ultima Alkaline battery range, designed to cater to the evolving needs of Indian consumers. In April 2026, Eveready has inaugurated India’s only operating alkaline battery facility in Jammu. Alongside Ultima Alkaline, Eveready today offers a comprehensive battery portfolio spanning carbon-zinc, alkaline, rechargeable, and lithium formats, making it India’s No. 1* battery brand.
Beyond batteries, Eveready also offers a wide range of flashlights and torches designed for everyday use, emergencies, and outdoor activities. This includes purpose-driven products such as the Eveready Siren Torch, which combines illumination with a built-in safety alarm, and India’s First Hybrid Torch, which offers dual power options via rechargeable and battery-based formats. Together, through these innovations, the company has emerged as India’s no. 1 flashlight brand.
The company has also strategically expanded its portfolio with an entry into the mobile accessories segment, mosquito racquets, small appliances, electrical accessories, wires, and MCBs to meet the dynamic needs of consumers.
Eveready’s manufacturing facilities are spread across India, namely Matia, Lucknow, Haridwar, Maddur, Kolkata, Jammu and they are equipped with globally benchmarked technology platforms and follow the best-in-class operating standards, with a relentless focus on quality (ISO 9000), environmental best practices (ISO 14000), and rapid adoption of technology. The company has a Research and Development (R&D) facility that is approved by the Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, Government of India.
Website: https://www.eveready.in/
About Zepto
Founded in 2020 by Aadit Palicha and Kaivalya Vohra, Zepto is a quick commerce marketplace platform operating in India. Zepto uses technology and a network of delivery hubs to enable delivery. Zepto sellers offer products across categories such as groceries, household electronics, beauty, apparel, toys, and everyday essentials. Zepto Café is Zepto’s food offering, providing freshly prepared items through sellers on the Zepto app.
