National, 31st August 2026: Dot & Key, India’s fastest-growing D2C skincare brand, has launched a new campaign featuring brand ambassador Aditi Bhatia to unveil the upgraded formulation of its bestselling Vitamin C + E Super Bright Gel Moisturizer. The new formula is powered by a Quad Vitamin C System that combines four complementary types of Vitamin C working across different layers of the skin to deliver deeper, longer-lasting glow and even toned skin.
Bringing to life the core campaign message of ‘Glow With No Filters,’ the film showcases how real skin confidence starts with everyday hydration and smart formulations. Aditi Bhatia highlights how the upgraded moisturizer transforms a daily skincare step by replacing multi-product routines with four complementary forms of Vitamin C in one jar. The film also tracks how the lightweight gel absorbs instantly, locking in the hydration alongside surface environmental protection.
At the heart of the new Quad Vitamin C System formulation is THDA, a next-generation, fat-soluble form of Vitamin C that targets pigmentation at the source. Alongside it, Ethyl Ascorbic Acid helps visibly brighten and even skin tone, while Kakadu Plum and Blood Orange provide antioxidant-rich Vitamin C to support surface radiance and protect skin from everyday environmental stressors. The ultra-light gel moisturizer also features ingredients like Vitamin E and Shea Butter, and protects against blue-light induced oxidative stress.
Commenting on the film, Anisha Agarwal Saraf, Co-Founder & Chief Innovation Officer, Dot & Key Skincare said: “Consumers today are increasingly looking for skincare that delivers visible results without adding complexity to their routines. With the new formulation of our Vitamin C + E Super Bright Gel Moisturizer, we wanted to take a familiar everyday essential and make it more effective by bringing together four forms of Vitamin C that work across different layers of the skin. The Quad Vitamin C System is designed to support a brighter, more even-looking complexion, while the lightweight gel texture makes it easy to incorporate into a daily routine. As we continue to innovate, our focus remains on creating science-backed, accessible skincare solutions that are thoughtfully formulated for the evolving needs of Indian consumers.”
The campaign is now live across digital and social platforms, reinforcing Dot & Key’s commitment to making global standard skincare accessible to Indian consumers.
Watch the campaign film here: https://www.youtube.com/watch?v=XineA31Pp04
About Dot & Key Skincare
Dot & Key is India’s fastest-growing D2C skincare brand, known for its consumer-first approach and category-defining innovations. Headquartered in Kolkata, the brand was founded in 2018 by Anisha Agarwal Saraf and Suyash Saraf, with a mission to make global-standard skincare accessible to Indian consumers. Dot & Key has emerged as a leading player in India’s beauty market, with strong positions across sunscreens, moisturisers, facewash and lip balms including its flagship Vitamin C and Blueberry Barrier Repair ranges. All innovation is developed in-house at Dot & Key’s own R&D lab, where a team of skincare scientists with over 50 years of combined experience blend the best of fruit actives and high-performance ingredients. The brand is backed by Nykaa, India’s leading beauty and wellness aggregator, and reaches millions of consumers through a robust omnichannel presence.
