Motilal Oswal launches new brand campaign – ‘Think Wealth Creation’

Mumbai, 22nd October 2026: Motilal Oswal Financial Services has launched a new group brand campaign based on the theme of ‘Think Wealth Creation’.

The campaign aims to make Motilal Oswal Group synonymous with wealth creation for investment journeys of all kinds of investors. The premise of the campaign is simple: Every journey has a destination. When you want to make wealth creation the destination of your investing journey; think of Motilal Oswal. 

The films consist of a series of journeys in life that people take – some directly related to wealth, some metaphorical and some quirky. Each journey culminates in a destination, and this leads into the brand message: partnering with Motilal Oswal, a brand focused on wealth creation since 1987, for their wealth creation journeys.

Speaking on the campaign Pratik Oswal, Director, Motilal Oswal Financial Services says “At Motilal Oswal, we have always believed that investing is a means to an end – and that end is wealth creation. This belief has shaped everything we have built over nearly four decades, from our Wealth Creation Studies and investment philosophy to our diverse businesses spanning broking, asset management, private wealth and beyond. While our businesses serve different customer needs, they are united by one purpose – helping investors create wealth. Our new campaign, ‘Think Wealth Creation’, captures this philosophy in a simple message: whatever your investment journey, when the destination is wealth creation, think Motilal Oswal.”

Link to film campaigns: 

1. Finding a Parking Spot | Every Journey Has a Destination | Think Wealth Creation
2. Moving Up, Step by Step | Every Journey Has a Destination | Think Wealth Creation
3. The Lessons That Shape Us | Every Journey Has a Destination | Think Wealth Creation
4. Catching Up With the World | Every Journey Has a Destination | Think Wealth Creation
5. The Joy of Growing Up | Every Journey Has a Destination | Think Wealth Creation
6. Creating Your Space | Every Journey Has a Destination | Think Wealth Creation
7. Around the Dinner Table | Every Journey Has a Destination | Think Wealth Creation
8. Some Journeys Begin With a Hello | Every Journey Has a Destination | Think Wealth Creation
9. The Love of Food | Every Journey Has a Destination | Think Wealth Creation
10. Every Journey Has a Destination | Think Wealth Creation

Credits:
Motilal Oswal Brand Team: Rishabh Parikh, Bonaventure D’Souza, Anshul Srivastava, Vidya Nataranjan, Abhay Godbole

Brand Strategy & Creative Idea: The Sweet Spot

Additional Script Ideas: Kapil Mishra

Production: 30ml Ideas

Director: Dipro Ghoshal

About Motilal Oswal Financial Services Limited

Motilal Oswal Financial Services Limited (MOFSL) is an integrated capital market player with offerings across Wealth Management, Capital Markets, Asset & Wealth Management, Housing Finance, equity-based treasury investments and a presence in GIFT City. MOFSL employs 12,400+ employees and serves 15.5 million+ clients through its distribution reach across 550+ cities. MOFSL has Assets Under Advice (AUA) of approximately Rs. 6.6 lakh crore.