Bengaluru, 03 September 2026: Boldfit, India’s fast-growing fitness and active lifestyle brand, announced the appointment of Oliver Kaye as its Chief Operating Officer bringing on board one of the retail industry’s most experienced leaders as the company enters its next phase of scale.
The appointment marks a significant step in Boldfit’s transition from a fast-growing Indian fitness brand into a scaled consumer platform.
Oliver brings over 25 years of international retail and consumer leadership across the UK, Europe and India. He has held senior roles with globally recognised names including Marks & Spencer, Tesco, Selfridges and others. In India, he has led the launch of Calvin Klein in India, built Gap India and played a critical role in growing Lenskart’s retail business through its hyper-growth phase.
Pallav Bihani, Founder, Boldfit, said, ”Oliver joining Boldfit marks an exciting new phase of our growth. His deep experience in building and scaling leading consumer businesses will be invaluable as we expand our categories and presence. We’re excited to have him join us as we build Boldfit into one of India’s Largest sports & fitness brand”
Oliver Kaye, Chief Operating Officer, Boldfit,”What drew me to Boldfit wasn’t just the impressive numbers and growth. It was the size of the opportunity still ahead. India’s fitness and active lifestyle category is still being defined, and Boldfit has the brand equity, the founder conviction and the consumer trust to lead that definition. My role here is to help translate that into a business built for real scale, across categories, channels and geographies, and I’m looking forward to being part of that next chapter.”
About Boldfit
BOLDFIT is an Indian sports, fitness and active-lifestyle brand founded by Pallav Bihani in 2018. The company started with a mission to make high-quality fitness products accessible to Indian consumers and has since evolved into a multi-category brand spanning fitness equipment, sports accessories, footwear, activewear,
Athleisure and everyday fitness essentials. The brand has also built strong associations with some of India’s leading sporting personalities, including Indian cricketer KL Rahul, Indian fast bowler Arshdeep Singh and tennis champion Sania Mirza.
BOLDFIT’s ambition is to build an Indian fitness brand that goes beyond individual products to become an integral part of the country’s evolving fitness and active-lifestyle culture bringing together performance, accessibility and sport for the way India moves today.
