New Delhi, September 5, 2026: SpeakX, an AI-powered English-speaking platform built to help India become more confident in speaking English in real-life situations, announced MS Dhoni as its Brand Ambassador, following his recent investment in the company.
Designed for people who may have studied English but still hesitate to use it in moments that matter, SpeakX takes a speaking-first approach to learning. Its AI-powered platform gives learners a personalised speaking partner, helping them practise conversations relevant to their goals, receive instant feedback and see their progress over time.
SpeakX has also released a new digital video campaign “Muh Khol, English Bol,” through a series of films, capturing a habit millions of Indians share – the tendency to avoid responding when spoken to in English and hold back rather than risk getting it wrong.
Fronted by Dhoni, the campaign uses humour and relatability to challenge this hesitation and encourage Urban Bharat to speak English with greater confidence. The campaign will also be scaled to high-impact visual broadcast placements.
The campaign was conceptualised in partnership with Mumbai-based creative agency ZeroFifty Mediaworks, SpeakX’s Strategic Creative Partner.
Arpit Mittal, CEO & Founder, SpeakX, said, “SpeakX was built around a simple belief: people shouldn’t be held back by their spoken English from participating fully in the lives they are building. Most Indians have studied English for years but often haven’t had the space to practise speaking without the fear of being judged. ‘Muh Khol, English Bol’ brings this idea to life in a simple, relatable and human way, encouraging people to take that first step. MS Dhoni brings his natural confidence and energy to the campaign, and his investment in SpeakX and role as Brand Ambassador is a strong endorsement of both the problem we’re solving and the opportunity ahead.”
MS Dhoni, Brand Ambassador and Investor, SpeakX, added, “Confidence doesn’t come from knowing more; it comes from putting yourself out there, practising and doing it again. I liked how this campaign brings that very real insight to life in a simple and relatable way. SpeakX gives people a space to practise English speaking and build confidence in real-life situations. I’m happy to be part of the journey and encourage learners as they make progress in the app.”
Dhoni’s association with SpeakX will also extend beyond the campaign, with the former Indian captain becoming a visible part of the learner journey in the app. His role will include recognising learner progress and encouraging them as they reach key milestones.
About SpeakX:
SpeakX is an AI-powered English speaking and communication platform helping Indians build the confidence to speak English in real-world situations. Built on the belief that learning should feel natural, personal and relevant – not intimidating. SpeakX uses GenAI to adapt the learning experience to each learner’s goals, level and pace.
Unlike traditional one-size-fits-all courses, SpeakX combines speech recognition and feedback tuned for Indian accents, goal-based learning paths and contextual practice to make English learning more personalised and practical. Its personalized learning approach brings users closer to situations that they encounter in everyday life whether at work, in an interview, while travelling or during daily interactions.
With a growing community of 1 crore+ learners, SpeakX is working to make personalised, accessible and relevant communication learning available to Indians across geographies and backgrounds – helping more people turn their aspirations into confident conversations.
