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KAWS UNIVERSE Expands in new UT Collection

New KAWS characters debut alongside COMPANION from September 14th

September 9, 2026, India- Global apparel retailer UNIQLO today announces the launch of KAWS UNIVERSE, a new UT (UNIQLO T-shirt) collection with contemporary artist KAWS. Created based on the message We are better together, the collection features items that reflect the theme of human connections, expressed through KAWS’s iconic COMPANION along with new characters. The collection will be available from September 14.

New characters created by KAWS

New characters created by KAWS

KAWS has created new characters for this collection that were inspired by the universal motifs of the Earth, Moon, and Sun. Appearing alongside COMPANION, the characters express feelings of hope, warmth, and human connection. Through designs that evoke a sense of familiarity around the world and across age groups, the collection depicts a worldview where people connect and acknowledge each other across borders, cultures, and generations.

Charms available for the first time, and items that express the KAWS worldview

The T-shirts and sweatshirts in this collection have playful graphics featuring COMPANION and the new characters. KAWS’ distinctive “XX” motif is expressed with subtle detailing and embroidery. Available in both adult and kids’ sizes, the collection can be enjoyed by people of all ages. In addition, for the first time in collaboration with KAWS, the collection includes plush charms that further embody the concept “We are better together.” The charms allow the wearer to take the KAWS UNIVERSE with them wherever they go.

Commenting on the collection, KAWS said: I’m excited to launch my next collection with UNIQLO, featuring new characters inspired by universal symbols like the Earth, Moon, and Sunthings we all live under and sharecelebrating what brings us together.”

KAWS UNIVERSE Collection Overview

Launch date: September 14, 2026 (Monday)

Product lineup:

<ADULTS>   T-shirt, 4 designs, INR 1490 

Sweatshirt, 3 designs, INR 2990

<KIDS>      T-shirt, 3 designs, INR 990

Sweatshirt, 3 designs, 1990 

Availability: UNIQLO stores in India and the Uniqlo India online store

Official website: https://www.uniqlo.com/in/en/special-feature/ut/kaws-universe 

<ADULTS>

<ADULTS>

<ADULTS>

<KIDS>

<KIDS>

 

About KAWS 

KAWS engages audiences beyond the museums and galleries in which he regularly exhibits. Over the last three decades, KAWS has built a successful career with work that consistently shows his formal agility as an artist, as well as his underlying wit, irreverence, and affection for our times. He has collaborated extensively with UNIQLO since 2016.

About Artist in Residence

UNIQLO has a long history of collaborating with various artists, designers, and other creatives at the forefront of culture. The Artist in Residence role is a comprehensive position that serves to introduce new collaborators, propose new creative concepts and join events alongside UNIQLO Global Brand Ambassadors. As the first Artist in Residence, KAWS is working to enhance the LifeWear philosophy of Art for All alongside UNIQLO museum partners and through events at UNIQLO Global Flagship Stores around the world.

About UNIQLO LifeWear

LifeWear is clothing that is made for all, designed to make everyone’s life better. It is simple, high quality, everyday clothing with a practical sense of beauty – ingenious in detail, thought through with life’s needs in mind, timeless in style, and always evolving. 

About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 3.4 trillion yen for the 2025 fiscal year ending August 31, 2025 (US $23.16 billion, calculated in yen using the end of August 2025 rate of $1 = 146.8 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.  

UNIQLO continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,500 UNIQLO stores across the world, including Japan, Asia, Europe and North America. The total number of stores across Fast Retailing’s brands is now over 3,500. 

 With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere.  For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com

Passionate in Marketing
Passionate in Marketinghttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
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