India, September 11, 2026 — Mahindra & Mahindra Financial Services Limited (“Mahindra Finance”), one of India’s leading financial services providers, today announced an expanded voice AI partnership with Sarvam, the Bengaluru-based sovereign AI company, at Global Fintech Fest (GFF) 2026, where Sarvam is this year’s AI Ecosystem Partner.
Building on an earlier collaboration, Mahindra Finance has scaled the engagement into one of the largest voice AI deployments in Indian financial services. The Mahindra Group’s AI Division (Mahindra AI) has developed voice agents on Sarvam’s platform that operate across 12 Indian languages and have completed over one crore calls to date, reaching Mahindra Finance customers in their preferred language, at a time of their choosing.
The partnership now spans three areas of Mahindra Finance’s business:
- Sales: Relationship-management voice agents check in with customers and surface cross-sell opportunities across vehicle, tractor, SME, housing, insurance and investment products.
- Collections: Voice agents support the full lifecycle, from pre-due reminders through to write-off and repossession-stage conversations.
- Employee engagement: Voice agents gather field-level feedback, giving leadership a more direct line of sight into frontline realities.
Strong collaboration between Mahindra AI and Sarvam have led to tangible results at scale for Mahindra Finance. Mahindra AI orchestrated campaigns layered on top of inhouse machine learning models that utilized Sarvam’s voice agents to advance Mahindra Finance’s sales and collections campaigns translating model-driven predictions into real conversations, at scale, in the customer’s own language. Every call is recorded and analysed by custom AI pipelines, feeding a continuous-improvement loop and integrating with downstream systems and activities, including CRM, loan servicing and collections, to turn conversations into action.
“Our customers have always trusted us to stay close to them, whether they are in a city or a village. Voice AI has allowed us to extend that closeness at scale reaching people proactively, in their own language.” said Raul Rebello, Managing Director & CEO, Mahindra Finance. “As we diversify into new lines of business, this partnership with Sarvam is central to how we scale customer-first financial services across Bharat.”
“Mahindra Finance has set a strong benchmark for what AI at scale can look like in financial services,” said Pratyush Kumar, Co-founder, Sarvam. “More than one crore calls across sales, collections and employee engagement show what becomes possible when AI is deeply embedded into the business and continuously learns from customer outcomes.”
About Mahindra & Mahindra Financial Services Limited
Mahindra Finance, part of the Mahindra Group, is one of India’s leading NBFC’s. The Company is a leading vehicle and tractor finance player, with a growing presence in loans and mortgages, and offers insurance and investment solutions, with a strong focus on rural and semi-urban markets. The Company has 1,348 offices and reaches out to customers spread over 5,18,000 villages and 8,000 towns across the country, transformed more than 1.2 crore lives.
Learn more about Mahindra Finance on www.mahindrafinance.com / Twitter and Facebook: @MahindraFin
About Mahindra
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 3,24,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility SUVs, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.
The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise
Mahindra AI is the Mahindra Group’s dedicated AI division, driving innovation and transformation across diverse businesses.
