New Delhi : News18 India’s prime-time offering Sau Baat Ki Ek Baat, anchored by veteran journalist Kishore Ajwani, has completed 10 years, marking a decade of credible journalism, sharp analysis and a deep connect with viewers.
The show completes 10 impactful years at a time when television news has transformed dramatically, and audience expectations have evolved with it. Yet, Sau Baat Ki Ek Baat has remained steadfast in the philosophy with which it began: keeping the line straight, the language clear and the conversation direct.
What began as a simple proposition to present the news with research-backed analysis and examine developments from multiple perspectives has evolved into one of News18 India’s most recognisable and enduring properties.
The show’s decade-long journey is also a reflection of the strong bond it has built with its viewers. Its loyal audience has stayed with the programme for its consistent, fact-based approach to news, a trust that has only grown stronger over the years.
Reflecting on the show’s 10-year journey, Kishore Ajwani, Managing Editor, said, “When Sau Baat Ki Ek Baat began, we made a very simple choice, to trust the news and, in turn, trust the viewer. Ten years later, that remains the biggest strength of the show. News has changed, and the way people consume it has changed, but the need for clarity, context, and credibility has not. For me, the most rewarding part of this journey is seeing viewers return to the show night after night because they know what to expect: journalism that stays straight, tells the story as it is, and leaves them free to form their own opinion. Ten years is a milestone, but the real achievement is the trust that has come with it. That is what Sau Baat Ki Ek Baat means to me.”
Speaking about the show’s enduring place in News18 India’s editorial universe, Jyoti Kamal, Managing Editor, News18 India, PH, Kadak, said, “Ten years is a significant milestone not simply because of the number, but because of what it represents: consistency in an industry where audience attention and news consumption are constantly evolving. Sau Baat Ki Ek Baat has built a distinctive identity by staying rooted in journalism while remaining relevant to the viewer. At News18 India, we believe that leadership in news is not just about reach; it is about relevance, credibility and the ability to build a lasting relationship with the audience. Over the years, Kishore’s calm and distinctive way of telling the story, while keeping the focus firmly on the news, has become an integral part of the show’s identity and its enduring connect with viewers.”
As Sau Baat Ki Ek Baat enters its second decade, it carries forward the same commitment that defines News18 India, journalism that is credible, relevant and connected to the viewer.
