New Delhi, 18 September 2026: Eveready Industries India Ltd., India’s leading battery and flashlight brand, today announced its foray into the hearing aid battery category with the launch of its new range of Eveready Ultima Pro Hearing Aid Batteries. The move marks another significant step in the company’s strategy to diversify and strengthen its battery portfolio while addressing the evolving power needs of consumers across specialized and high-growth segments.
Available in the most widely used industry formats – Size 10, 13, 312 and 675 – the new Eveready Ultima Pro Hearing Aid Batteries offer consistent power delivery, superior performance, and dependable longevity. With a claim of having a “50% longer-lasting” life, the batteries are designed for compatibility across leading hearing aid devices and are colour-coded for easy identification and usage. Wireless approved, the all-new range offers seamless connectivity, promises a clear sound performance and contains no added lead, mercury or cadmium.
Speaking on the launch, Mr. Anirban Banerjee, Chief Executive Officer, Eveready Industries India Ltd., said, “Eveready has powered generations of Indians through reliable and innovative battery solutions. Our entry into the hearing aid battery segment is a natural extension of this journey and reflects our commitment to serving evolving consumer needs through meaningful innovation. Hearing aid batteries are a specialised category where reliability and performance are critical, and we believe consumers deserve a trusted brand they can depend on. This launch further strengthens our portfolio and reinforces Eveready’s vision of becoming the preferred power solutions brand across every relevant consumer need state.”
India is witnessing a growing need for hearing care solutions, driven by an ageing population, increasing awareness around hearing health, and wider adoption of hearing aid devices. Recognising this opportunity, Eveready aims to leverage its trusted brand equity, extensive distribution network, and expertise in battery technology to make high-quality hearing aid batteries more accessible to consumers across the country.
The hearing aid battery segment represents a strategic adjacency within the broader battery category, complementing Eveready’s existing portfolio that spans carbon-zinc, alkaline, rechargeable, lithium, and coin-cell batteries. As the company continues to invest in innovation, premiumisation, and category expansion, hearing aid batteries will further enhance its presence in specialised battery applications. With a legacy of over a century in delivering dependable portable power solutions, Eveready is expanding beyond traditional battery applications to serve emerging consumer needs.
The new range will be available through leading e-commerce platforms and quick commerce platforms along with retail stores in key cities across India, ensuring widespread accessibility and convenience for consumers.
About Eveready Industries India Ltd.
With a legacy of over 100 years, Eveready Industries India Ltd. (NSE Symbol: EVEREADY, BSE Scrip Code: 531508, CSE Scrip Code 000029) is a household name in batteries and flashlights, with an emerging presence in the consumer and professional lighting space.
Since its inception in 1934, Eveready has been at the forefront of the dry cell battery market, enriching the lives of millions with portable energy and lighting solutions. The company’s iconic catchphrase “Give Me Red” has become synonymous with trust and dependability, resonating with consumers across generations.
In 2023, the company embarked on a transformative journey, marked by the unveiling of its new infinity logo and the empowering tagline “Give Me Power, Give Me Red”. The pivotal year also witnessed the launch of its Ultima Alkaline battery range, designed to cater to the evolving needs of Indian consumers. In April 2026, Eveready has inaugurated India’s only operating alkaline battery facility in Jammu. Alongside Ultima Alkaline, Eveready today offers a comprehensive battery portfolio spanning carbon-zinc, alkaline, rechargeable, and lithium formats, making it India’s No. 1* battery brand.
Beyond batteries, Eveready also offers a wide range of flashlights and torches designed for everyday use, emergencies, and outdoor activities. This includes purpose-driven products such as the Eveready Siren Torch, which combines illumination with a built-in safety alarm, and India’s First Hybrid Torch, which offers dual power options via rechargeable and battery-based formats. Together, through these innovations, the company has emerged as India’s no. 1 flashlight brand.
The company has also strategically expanded its portfolio with an entry into the mobile accessories segment, mosquito racquets, small appliances, electrical accessories, wires, and MCBs to meet the dynamic needs of consumers.
Eveready’s manufacturing facilities are spread across India, namely Matia, Lucknow, Haridwar, Maddur, Kolkata, Jammu and they are equipped with globally benchmarked technology platforms and follow the best-in-class operating standards, with a relentless focus on quality (ISO 9000), environmental best practices (ISO 14000), and rapid adoption of technology. The company has a Research and Development (R&D) facility that is approved by the Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, Government of India.
