18th September 2026: Baby Forest, India’s fast-growing Ayurveda-inspired luxury baby care brand, today announced its availability on Amazon Now. This strategic launch aligns with a defining shift in modern caregiving, where parents increasingly seek instant access to trusted, uncompromising care for their little ones. Recognising that a child is the absolute centre of a parent’s universe, any discomfort- from diaper rash to sudden requirement of wipes or a hing tummy roll on- requires immediate care, leaving little room for delayed deliveries of the baby care products of their choice.
The Baby Forest product range rollout comes at a timely moment as seasonal changes bring a greater focus on specialised baby care. With winter approaching and dryness becoming a growing concern, parents increasingly look for gentle, nourishing formulations suited to a baby’s delicate skin. The expanded availability on Amazon Now brings Baby Forest’s range of Ayurvedic-inspired essentials closer to urban households, from nourishing face creams and body oils to thoughtfully curated gifting options designed for new parents and little ones.
Furthermore, as the brand of choice for premium gifting, the expansion positions Baby Forest to meet the surging demand during the upcoming festive shopping season.
For a parent, a baby is the centre of their world, and when a child experiences discomfort- patience simply isn’t an option,” said Aditya Dhawan, Chief Marketing Officer, Baby Forest. “Today’s parents are building routines around both care and convenience, and they expect the brands they trust to fit seamlessly into their fast-paced lives. Our partnership with Amazon Now allows us to bring Baby Forest’s philosophy of gentle, considered Ayurvedic care into this evolving ecosystem, making our products more accessible across a wider set of pin codes while retaining the trust and quality parents associate with the brand.”
“Baby care is one of our highest-priority categories where speed, trust, and quality intersect,” said Amazon Category Head – Baby. “As Amazon Now accelerates its reach across cities, our objective is to bring everyday solutions closer to families. The addition of Baby Forest’s Ayurveda-rooted baby care range expands our premium offerings, enabling us to deliver high-quality baby essentials to urban households with sub-hour convenience.”
Rooted in Kaumarbhritya—the Ayurvedic branch dedicated to pediatric healthcare—Baby Forest manufactures toxin-free, natural baby care essentials. The digital expansion on Amazon Now strengthens the brand’s broader omnichannel presence.
Baby Forest’s entire skincare range is currently available across leading quick-commerce and e-commerce platforms, including Swiggy, Blinkit, Zepto, BigBasket, FirstCry and Nykaa, as well as through its own D2C website, Exclusive Brand Outlets (EBOs) and retail locations across Delhi NCR and Bengaluru.
About Baby Forest :
Rooted in the sixth branch of Ayurveda, Kaumarbhritya (Pediatric Health Care), Baby Forest is a luxury baby care brand offering safe, natural, and nourishing formulations crafted from organic ingredients.
