Mumbai, 30 October 2026: Tata Play Binge has added JOJO, a leading Gujarati OTT platform, to its growing bouquet of regional streaming services, giving audiences access to an even wider selection of Gujarati content. Over the years, JOJO has built a growing community of Gujarati entertainment enthusiasts in India and around the world. The partnership brings JOJO’s extensive catalogue of popular movies, engaging web series, original shows, nataks and kids’ animated content to Tata Play Binge, alongside exclusive digital premieres. Beyond its core catalogue, JOJO’s diverse entertainment ecosystem includes JOJO Kidz, featuring multilingual rhymes, poems and songs, as well as JOJO Rasoi and other original shows.
The addition of JOJO further strengthens Tata Play Binge’s proposition as a single destination for audiences looking to discover entertainment across languages, genres and platforms. The JOJO catalogue features popular titles such as 3 Ekka, Fakt Purusho Maate, Saiyar Mori Re, Char Fera Nu Chakdol, Dhabkaaro and more. Its upcoming and recently added titles include Prem Prakran, Dhabkaaro, Jai Kanhaiya Lal Ki, Short Circuit, Behadd, Mijaaj, Duniyadari, Misri, Vikram No. 1, Jalso and Kya Che Naagji.
From contemporary Gujarati films and web series to comedy specials and theatre, JOJO offers viewers a mix of established favourites and emerging stories, featuring prominent actors like Malhar Thakar, Yash Soni, Mitra Gadhavi, Vikram Thakor, Raunaq Kamdar and Esha Kansara.
Commenting on the partnership, a Tata Play spokesperson said, “Content discovery remains one of the biggest challenges in today’s streaming ecosystem, with audiences often navigating multiple apps and services to find content they enjoy. At Tata Play Binge, our focus has always been on simplifying that experience by bringing together diverse entertainment choices in one place. The addition of JOJO strengthens our regional content offering and enables viewers to discover a rich catalogue of Gujarati stories, from movies and originals to comedy and theatre, through a seamless and integrated viewing experience.”
Dhruvin Shah, Managing Director, Group CEO and Founder, JOJO, said, “Distribution is an important part of how we scale Gujarati entertainment. For us, building JOJO has always been about more than creating a content library, it is about creating more ways for audiences to discover and engage with Gujarati entertainment. Tata Play Binge gives JOJO another strong touchpoint with audiences across India and adds to the ways in which viewers can access our growing catalogue. As we continue to expand across content, distribution and new formats, our focus remains on building JOJO as a Gujarati entertainment ecosystem.”
With JOJO joining its roster, Tata Play Binge continues to broaden its selection of regional and specialised entertainment, giving audiences access to diverse content from across India’s evolving OTT landscape through a single destination.
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